2012 Finance Marketing Software 
N2Growth Blog
NOVEMBER 26, 2018
A 2012 Custom Insight survey revealed that 49% of workers cited problems with their direct supervisor as their reason for disengagement. Some may be engineers, marketers, finance directors, or salespersons. Our client is a large business software company. It’s business as usual. Business moves along. Real Results.
Harvard Business Review
SEPTEMBER 6, 2017
New innovations will change the basis of competition in many markets and alter the sources of advantage for most companies. In this world, insurance companies will require fewer actuaries and more data scientists — individuals with the ability to mine data to tailor insurance offers to specific market segments or even individuals.
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Harvard Business Review
MAY 21, 2015
Over the past two decades, there have been many attempts to reform the electric utility market. Consider how Uber opened up the transportation market. In both cases, the two goods (car and real estate) are given value-creating potential through a process of market fragmentation and consumer empowerment.
Harvard Business Review
JANUARY 12, 2017
On April 23, 2012, Adobe Inc. launched a Software-as-a-Service (SaaS) subscription version of its key product line, Creative Suite, causing its net income to plummet by almost 35% percent the following year. Yet by April 2016 Adobe’s stock price had nearly tripled from its value four years earlier.
Harvard Business Review
DECEMBER 15, 2015
When formulating a strategy, markets and segments are important categories to consider. But a market never buys anything. Consider the case of Alphatech (a disguised name), which sells software that allows businesses to deploy applications consistently across their desktops, laptops, and other devices. Only customers buy.
Harvard Business Review
SEPTEMBER 19, 2014
The evolution of African markets faces significant barriers: cost, distance, and a lack of infrastructure. consumers are just being introduced to Apple Pay, mobile money services like MPesa and MTN Money have been flourishing in African markets. But the possibilities for ecommerce and consumer marketing are enormous.
Harvard Business Review
NOVEMBER 3, 2016
nearly 6 million entry-level jobs will be created from 2012 to 2022, according to the Bureau of Labor Statistics. It teaches young people the dress, demeanor, and collaboration skills expected in a professional setting as well as the technical skills for careers in IT, operations, finance, sales and marketing, or customer service.
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