2012 Finance Marketing Wilde 
Harvard Business Review
MARCH 6, 2014
His answer is that in a news market overflowing with facts, facts by themselves go unsold; they require a story—and that story, he says mischievously, needs some kind of bias on the part of the author, “a pair of lenses that slide over reality and aim to bring it more clearly into focus.” Where should all this go in our minds?”.
Harvard Business Review
AUGUST 22, 2014
company takes on the legal identity of foreign subsidiary, usually in order to reduce its taxes — has become about as controversial as corporate finance topics get. The second source of revenue is trying to change the fact that corporations report large profits to the capital markets and relatively small profits to tax authorities.
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