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Start-ups, Franchises, Venture Capitalists Oh My!

Women on Business

Eric Koester, Zaarly’s co-founder and chief marketing officer, provides great tips to any new start-ups in the early stages. AllBusiness AllStar Franchise released winners for the fourth annual “best of the best” franchises of 2012. Buffalo Wild Wings Grill and Bar. Here are three tips you may want to follow. Great Clips.

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Gjis van Wulfen: An interview by Bob Morris

First Friday Book Synopsis

He worked as a marketer in the fast moving consumer goods sector and switched to consulting at Ernst & Young Consulting and Boer & Croon Strategy & Management Group. Gijs van Wulfen (1960) studied business economics.

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9 Lessons from Henry Ford’s $5 Day Decision

Leading Blog

He simplified the design and construction of the automobile, narrowed the choices available (“any color you want, so long as it’s black”) and marketed it toward what we would today call the “down market.” That’s why Fortune ’s editors named it as the ultimate in their 2012 book The Greatest Business Decisions of All Time.

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Six Marketing Mistakes at CES 2012

Harvard Business Review

And everywhere you go in this gathering of the smartest people in the most exciting business category on the planet, there are marketing mistakes being made. The engineering of electronics has never been healthier, but the quality of the marketing lags far behind. Technology marketing needs to be shameless.

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Mark W. Schaefer: An interview by Bob Morris

First Friday Book Synopsis

Schaefer is author of The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time (2011), Return On Influence (2012), and Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time (2013) as well as a globally-recognized educator, speaker, business consultant, and author. His [.].

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Wild West Days of Social Media Are Over: Time For Some Discipline, Communicators

leaderCommunicator

And to others, anything social media falls in what they believe is the age of experimentation: the “Wild West” of the Internet. While I’m a big proponent of innovating with social media strategies, the days of the Wild West are – in a word -- over. MIT Sloan Management Review 2012 Social Business Global. IBM 2012 CEO study.

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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

Social media, business social media, is running wild – with or without you. Amazon now has total market dominance based on leadership, vision, and technological excellence. Copyright 2007-2012 by StrategyDriven, Inc. TOTAL JOKE. And a bad one at that. Same with Apple. Consider leaving a comment! All rights reserved.

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