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Gjis van Wulfen: An interview by Bob Morris

First Friday Book Synopsis

He worked as a marketer in the fast moving consumer goods sector and switched to consulting at Ernst & Young Consulting and Boer & Croon Strategy & Management Group. Gijs van Wulfen (1960) studied business economics. Bob''s blog entries Albert Einstein and ECCI XII (Faro (2011).

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Start-ups, Franchises, Venture Capitalists Oh My!

Women on Business

Eric Koester, Zaarly’s co-founder and chief marketing officer, provides great tips to any new start-ups in the early stages. AllBusiness AllStar Franchise released winners for the fourth annual “best of the best” franchises of 2012. Buffalo Wild Wings Grill and Bar. Here are three tips you may want to follow. Great Clips.

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Wild West Days of Social Media Are Over: Time For Some Discipline, Communicators

leaderCommunicator

And to others, anything social media falls in what they believe is the age of experimentation: the “Wild West” of the Internet. While I’m a big proponent of innovating with social media strategies, the days of the Wild West are – in a word -- over. MIT Sloan Management Review 2012 Social Business Global. Let’s be honest.

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Guardrails: Keep Your Projects Out of the Weeds

Strategy Driven

On your road to success (whether it be to increase profits, become an industry leader, capture more market share, etc.), Example: We will have sold 15K units of product and bring in $20K in revenue by April 2012, or we will go back to the drawing board. He was General Manager at both Mitsubishi Electric and About.com.

Project 50
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After a Merger, Don’t Let “Us vs. Them” Thinking Ruin the Company

Harvard Business Review

Since 2012, M&A activity has increased dramatically in both number of deals and size of transaction, with the yearly value of global M&A deals tracking above $4.5 Transparency is difficult as executives and managers are either legally prohibited from being more open or don’t know how things will play out.

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London Succeeds in Its Olympic Trials

Harvard Business Review

We stand today on July 27, one year away from the Opening Ceremony of the London 2012 Olympic Games. London was announced as host city on July 6, 2005 to wild celebrations. Despite this, the 2012 Oympic Games has become a critical component for it. This is not even a marketing partnership. Contingency budgets are $1.4

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Do You Know What Makes Your Company Distinctive?

Harvard Business Review

Last year, its not-for-profit Educational Foundation conducted close to 850 financial management presentations to nearly 50,000 attendees in the military community. This clarity of focus is why in 2012 USAA achieved 98% customer retention , and 95% of their customers said they will stay with USAA for life. So choose a different angle.