Empathetic Marketing: A book review by Bob Morris
First Friday Book Synopsis
JUNE 2, 2012
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers Mark Ingwer Palgrave Macmillan (2012) How and why emotions and resulting behaviors are the foundation for satisfying complex psychological needs I was curious to know when someone would combine insights from several quite different concepts and write a book such as this (..)
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