Why Great Brands Lose Their Way
In the CEO Afterlife
AUGUST 6, 2013
Wouldn’t you expect more innovation? They endorse a whack of dough into media and they continue to extend brand names into other categories, but they are falling short in spearheading brand equity growth. This company lost $5 billion in 2012 and hasn’t made a profit since 2008. Some companies brand exceedingly well.
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