Strategy Driven

OCTOBER 29, 2012

Your reputation is a reality check of where you actually are versus where you think you are : What’s your customer reputation? What’s your social reputation? As posted on your business Facebook page by your customer, or as recommended by customers on their social media accounts? What’s your industry reputation?

Brand 50

Brand Reputation Customer Loyalty Industry 50

Harvard Business Review

DECEMBER 6, 2016

In 2012, Cabot became a certified B Corp. B Corp certification encouraged more “whole-systems thinking” around our social and environmental practices, which led Cabot to develop even more robust customer and consumer programs, cut operating costs, and strengthen our brand reputation as a sustainability-minded company.

Cooper 8

Cooper Benchmarking Reputation Brand 8

Harvard Business Review

SEPTEMBER 13, 2017

Our research has found that embedded sustainability drives financial performance through mediating factors such as innovation, operational efficiency, risk reduction, employee recruitment, engagement and retention, customer and supplier loyalty, competitive advantage, reduced cost of capital, and improved marketing and sales.

Supply Chain 8

Supply Chain Net Present Value Retail Cost of Capital 8

Harvard Business Review

JUNE 20, 2014

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. Ford decided to create a mechanism that lets the head of social media connect directly to Ford’s CEO, Alan Mulally. As she put it, “Our markets are going through dynamic change.

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

MARCH 26, 2015

Use risk data as an avenue for innovation. Procter & Gamble, for instance, realized it was losing market share by testing its media campaigns exhaustively before releasing them. With its 2012 London Olympics sponsorship it resolved to optimize its ads in real time. Protect and manage reputations.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8

Harvard Business Review

SEPTEMBER 21, 2012

In 2008, then-Senator Barack Obama developed and led a campaign for the presidency that not only achieved its main goal — sending Obama to the White House — but also set a new standard for innovation and execution. He did so, we believe, by mounting a campaign that fully leveraged the principles of conversation-based leadership.

Operations 15

Operations Media Long-term Open-book 15

Harvard Business Review

OCTOBER 4, 2012

As I learned during the 2012 Hispanic Voice Town Hall Tour my organization held earlier this year, Hispanics are a high-touch community and this level of interaction goes a long way toward earning trust and loyalty. And it certainly doesn't help matters when Hispanic leadership voices are lacking in the mainstream national media.

Policies 15

Policies Short-term Diversity Education 15