Customer Loyalty – Marrying Ease With Humanity
Tanveer Naseer
MARCH 8, 2016
But wait, didn’t I suggest that customer loyalty involves a marriage of some sort? Those connections build customer loyalty and referrals. From the customer’s vantage point, the Digital Service Drive simply means ease, convenience, and more productive use of time at the dealership. So what is “wow” or “delight?”
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