Strategy Driven

MARCH 26, 2012

I’m celebrating my twentieth year of writing about sales, networking, loyalty, trust, attitude, leadership, business social media, and personal development. That might be a good intention for the remainder of 2012. EARN LOYALTY. You don’t ask for loyalty. You can’t force loyalty. You EARN loyalty.

Loyalty 56

Loyalty Customer Loyalty Follow-up Seminar 56

Marshall Goldsmith

DECEMBER 16, 2013

Leaders are debating the changing nature of work and the perceived decline in job security (the lifelong career at a benevolent company is a fading memory) and the erosion of corporate loyalty. Leaders can no longer afford to let the vagaries of the job market determine who leaves and who stays. Retaining High-Impact Performers .

Bureaucracy 151

Bureaucracy Intellectual Capital Kotter Telecommunications 151

Harvard Business Review

MAY 2, 2018

Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. We believe that includes personality marketing.

Marketing 8

Marketing Advertising Ethics Health Care 8

Strategy Driven

APRIL 9, 2012

HERE’S WHAT THEY SHOULD MEASURE: LRI otherwise known as Lost Revenue (and goodwill and customer loyalty) of Idiots. Amazon now has total market dominance based on leadership, vision, and technological excellence. Copyright 2007-2012 by StrategyDriven, Inc. Same with Apple. Reprinted with permission from Jeffrey H.

ROI 66

ROI Media Customer Loyalty Webinar 66

Marshall Goldsmith

OCTOBER 28, 2013

The removal of trade barriers leads to an increasingly efficient market. People worldwide are buying the same global brands that are globally advertised, marketed, and distributed. Another cost of global trade may be an increased lack of loyalty and identification with a larger whole. Marshall@MarshallGoldsmith.com.

Diversity 101

Diversity Short-term Long-term Globalization 101

Strategy Driven

AUGUST 26, 2013

I’m certain that in a Facebook research-marketing lab someplace in Silicone Valley they’re talking about Instaface or Facegram. ‘September 16, 2012′ (Almost a year ago – and she was on it every hour before then). With more that 130 million ‘users’ Instagram is what’s new and what’s next. But should.

Media 63

Media Follow-up Customer Loyalty Competitive Advantage 63

Great Leadership By Dan

SEPTEMBER 4, 2012

So with apologies to those who don't share this passion, I present to you the September 2012 Leadership Development Carnival, NFL Kick-off Edition. Matrix organizations are becoming more common as organizations grow larger, become more complex, and/or enter global markets. Posts are organized by NFL team conferences and divisions. "Do

Leadership Development 243

Leadership Development Development Leadership Benchmarking 243

Harvard Business Review

AUGUST 5, 2013

The Hispanic market continues to grow in importance to the future of American businesses — especially in the domains of advertising and marketing. Plus, the Hispanic market is young. Marketers don''t necessarily need Spanish to reach all Hispanics — many, especially children of immigrants in the U.S.

Marketing 8

Marketing Power Advertising B2B 8

Strategy Driven

MARCH 19, 2012

Mark Ethridge, then-publisher of the Charlotte Business Journal, novelist, Pulitzer Prize winning journalist, and my good friend and supporter, said that publishing Sales Moves was his most impactful marketing decision of 1992. Here are the imperatives of success for 2012 – and the next 20 years: 1. Imperatives are not optional.

Wireless 50

Wireless Loyalty Customer Loyalty Seminar 50

Strategy Driven

JUNE 18, 2012

Capitalizing on the growing demand for e-books, the exploding app market, e-reader popularity, and the global appetite for cool products,Apple went to market having no idea what an explosion of creativity they were unleashing. Take products to market? Copyright 2007-2012 by StrategyDriven, Inc. Remember this ditty?

Download 50

Download Customer Loyalty Marketing Seminar 50

Strategy Driven

AUGUST 20, 2012

But you must intensify your focus (the same way I’m intensifying mine) to see what is next for your industry, your market, and your customers – so there will be a positive impact for your company, your family, and yourself. Advances over the next decade will dwarf what is available now, and will change markets forever. AKA: sales.

Open-book 50

Open-book Customer Loyalty Seminar Books 50

Strategy Driven

OCTOBER 29, 2012

OUCH QUESTION: Is your brand, product, or service market superior, and you haven’t elevated yourself to that position? CAUTION: Leave PR, marketing, and advertising out of the equation, or you may NEVER get to the truth. RESULT: A new, market dominant, more profitable you. Copyright 2007-2012 by StrategyDriven, Inc.

Brand 50

Brand Reputation Customer Loyalty Industry 50

Strategy Driven

SEPTEMBER 10, 2012

Most companies, especially large ones, fail to understand the difference between a mission statement, a value statement, a vision statement, and a hot air marketing message that no one understands or believes in. When they are not on top of market changes and technology updates, they are giving their people permission to do the same.

Globalization 50

Globalization Mission Statement Human Capital Seminar 50

Strategy Driven

OCTOBER 8, 2012

Jeffrey, I am a marketing and sales rep for a company that sells emergency cleanup services. Copyright 2007-2012 by StrategyDriven, Inc. What’s your proactive marketing approach to loyalty? I get a ton of emails from people seeking insight or asking me to solve sales dilemmas. Reprinted with permission from Jeffrey H.

Video 50

Video Objective Loyalty B2B 50

Strategy Driven

AUGUST 8, 2012

Stage 4 is where teams come into their own and truly create customer loyalty. In February of 2012 Bruce published his first book Front Line Heroes : Battling the business Tsunami by developing high performance organizations (Volume 1). Copyright 2007-2012 by StrategyDriven, Inc. Consider leaving a comment! All rights reserved.

Team 58

Team BHAG Hammer Customer Loyalty 58

Strategy Driven

SEPTEMBER 24, 2012

I was recently at Washburn University in Topeka, Kansas, giving a seminar sponsored by Sales & Marketing Executives International. Copyright 2007-2012 by StrategyDriven, Inc. Marketing and Sales – Some Sales Are Simply Not Worth Making. I asked her what she was seeking to become. Gitomer and Buy Gitomer.

Seminar 50

Seminar Self-aware Sports Customer Loyalty 50

CO2

APRIL 1, 2022

Generation Z , which includes anyone born between 1997 and 2012, influences your business more each day as the generation enters the workforce and its purchasing power increases. It’s more likely that they set out to meet an unmet need in the market.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

Generation Z , which includes anyone born between 1997 and 2012, influences your business more each day as the generation enters the workforce and its purchasing power increases. It’s more likely that they set out to meet an unmet need in the market.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Strategy Driven

MAY 14, 2012

LOYALTY REALITY: Every aggravation, complaint, concern, discussion, or question posed by a customer is a huge, FREE, opportunity to improve your business by a factor of WOW – and for little or no money. Copyright 2007-2012 by StrategyDriven, Inc. Challenge yourself to promote positive internal communication. Gitomer and Buy Gitomer.

Course 56

Course Loyalty Customer Loyalty Quality 56

Strategy Driven

MAY 21, 2012

In fact, SOMEHOW, it seems that regardless of our marketing efforts, referrals, etc. Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

Committee 56

Committee Advertising Customer Loyalty Simon 56

Strategy Driven

JUNE 4, 2012

Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Copyright 2007-2012 by StrategyDriven, Inc. Gitomer and Buy Gitomer.

Customer Loyalty 50

Customer Loyalty Seminar Self-aware Books 50

Strategy Driven

JULY 18, 2012

In essence, we needed less administrative work and more research and marketing. When a group takes on being mutually accountable for their customers’ experiences, the group can generate profit and customer loyalty. Copyright 2007-2012 by StrategyDriven, Inc. A full 25 percent change growth in our employee numbers.

Team 51

Team Sports BHAG Customer Loyalty 51

ExactHire - Leadership

SEPTEMBER 29, 2015

In my previous two posts from this series, I discussed how changing demographics, views on the nature of work and the workplace, and rapid advances in technology have converged to create intense competition for talent in today’s job market. These blogs, tweets, posts, podcasts, ebooks, etc.

Leadership Styles 52

Leadership Styles Leadership Constraint Talent Management 52

Strategy Driven

JULY 9, 2012

Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Copyright 2007-2012 by StrategyDriven, Inc. Gitomer and Buy Gitomer.

Customer Loyalty 50

Customer Loyalty Seminar Comparison Books 50

Strategy Driven

JULY 2, 2012

Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Copyright 2007-2012 by StrategyDriven, Inc. Gitomer and Buy Gitomer.

Customer Loyalty 50

Customer Loyalty Seminar Comparison Books 50

Strategy Driven

APRIL 16, 2012

Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Copyright 2007-2012 by StrategyDriven, Inc. Gitomer and Buy Gitomer.

Customer Loyalty 50

Customer Loyalty Competitive Advantage Creativity Seminar 50

Harvard Business Review

SEPTEMBER 11, 2013

That phrase is increasingly shaping marketing decisions, and for good reason. In 2012, $10 billion in sales were made through mobile channels. What marketers should do. In 2012, it delivered 200 million rewards, with redemption rates of 10 to 25 percent per reward. "Mobile first." Evaluation and purchase.

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

SEPTEMBER 11, 2013

” That phrase is increasingly shaping marketing decisions, and for good reason. In 2012, $10 billion in sales were made through mobile channels. What marketers should do. In 2012, it delivered 200 million rewards, with redemption rates of 10 to 25 percent per reward. “Mobile first.”

Advertising 8

Advertising Loyalty ROI Brand 8

Strategy Driven

APRIL 23, 2012

Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Copyright 2007-2012 by StrategyDriven, Inc. Gitomer and Buy Gitomer.

Reputation 66

Reputation Open-book Customer Loyalty Seminar 66

Strategy Driven

JULY 2, 2012

Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Copyright 2007-2012 by StrategyDriven, Inc. Gitomer and Buy Gitomer.

Reputation 50

Reputation Customer Loyalty Belief Systems Seminar 50

Strategy Driven

OCTOBER 22, 2012

Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Copyright 2007-2012 by StrategyDriven, Inc. Gitomer and Buy Gitomer.

Customer Loyalty 56

Customer Loyalty Seminar Short-term Learning-by-Doing 56

Strategy Driven

MAY 7, 2012

Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Copyright 2007-2012 by StrategyDriven, Inc. Gitomer and Buy Gitomer.

White Paper 50

White Paper Reputation Customer Loyalty Seminar 50

Strategy Driven

OCTOBER 15, 2012

Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Copyright 2007-2012 by StrategyDriven, Inc. Gitomer and Buy Gitomer.

Customer Loyalty 50

Customer Loyalty Seminar Hotels Price 50

Harvard Business Review

MARCH 7, 2017

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. At the same time, second guessing and post-purchase regret are on the rise, while loyalty is falling. The campaign has resulted in dramatic increases in marketing leads and sales. Fast forward to today.

B2B 9

B2B Travel CIO Benchmarking 9

Harvard Business Review

MAY 10, 2012

Net Promoter Score (NPS) is perhaps the best known customer loyalty tool around today, based on the entirely sound principle that the more customer promoters you have (i.e., They might enjoy helping with your sales and marketing efforts by providing references or testimonials. By the way, not all referral customers are the same.

Reference 12

Reference Telecommunications Survey Customer Loyalty 12

Harvard Business Review

SEPTEMBER 18, 2012

Increasingly, the largest retailers in markets across the country are employing sophisticated personalized marketing and thereby becoming the primary shopping destination for a growing number of consumers. The biggest retailers are investing accordingly. But it is fast becoming cannon fodder.

Retail 15

Retail Brand Marketing Industry 15

Harvard Business Review

APRIL 4, 2016

And while two years of shrinking GDP growth , sanctions , and a volatile ruble have led some companies like GM to leave the market, there has not been a large-scale exodus of MNCs from Russia. For multinational firms, Russia’s attractiveness lies primarily in the size and sophistication of its market. Demand quickly bounced back.

Depreciation 8

Depreciation B2B Price Crisis 8