Harvard Business Review

APRIL 15, 2013

For marketers, this of course changes everything. As part of an awards program that one of us (Cara) created and the other (Mark) helped judge, we had the opportunity to see how hundreds of top marketers in Silicon Valley are engaging customers and growing revenue in this new era. The result? 2) Don''t push products, solve problems.

Venture Funding 8

Venture Funding Brand Marketing Content 8

Harvard Business Review

AUGUST 4, 2014

Besides, as customer-funded entrepreneur and investor Erick Mueller recalls, “It’s a lot more fun dealing with customer needs than pandering to investors.”. If you’re raising money before traction is in hand, so-called “market risk” is higher than if demand has already been proven. Investors don’t like risk any better than you do.

Venture Funding 10

Venture Funding Entrepreneur Incubator Advice 10

Harvard Business Review

JULY 27, 2017

In 2012, one of us — Gregor Gimmy, a California-based serial entrepreneur and former IDEO consultant — accepted a new role at BMW’s corporate R&D headquarters. To fill the void and build such a new BMW startup unit, Gimmy partnered with an experienced innovation manager from BMW, Matthias Meyer.

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

JANUARY 4, 2013

It is estimated that they currently have about seven thousand of them (and Congress asked for about $5 billion worth of more drones in 2012). But this is just the beginning — industry analysts predict the market to double in less than a decade.

Supply Chain 8

Supply Chain Venture Funding Industry Real Estate 8