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More and More Companies Want a Piece of the Next Snapchat

Harvard Business Review

There’s a case to be made for corporate venture capital as a strategy, but research suggests that this is probably the exact wrong moment to be using it. As recently as late 2012, U.S. corporate venture capital amounted to roughly $1.5 Corporations that jump into VC at the peak of the market end up overpaying.

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People Are the New Channel

Harvard Business Review

For marketers, this of course changes everything. As part of an awards program that one of us (Cara) created and the other (Mark) helped judge, we had the opportunity to see how hundreds of top marketers in Silicon Valley are engaging customers and growing revenue in this new era. The result? 2) Don''t push products, solve problems.

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Big Companies Should Collaborate with Startups

Harvard Business Review

Campbell, the food company best known for its soups, is investing $125 million in a venture fund to help finance food startups, according to the Wall Street Journal. According to Forbes, 58% of startups successfully figure out a clear market need for what they have. When he bought it in 2012 it had $93 million in revenue.

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What BMW’s Corporate VC Offers That Regular Investors Can’t

Harvard Business Review

In 2012, one of us — Gregor Gimmy, a California-based serial entrepreneur and former IDEO consultant — accepted a new role at BMW’s corporate R&D headquarters. The prevalent model of startup cooperation in recent years has been corporate venture capital and accelerators (CVC&A).

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Four Innovation Trends to Watch in 2013

Harvard Business Review

So here are four innovation ideas — themes, really — sure to gain significantly greater mind- and market-share over the coming year. Certainly, equity investors believe the Fed's low interest rate policies make the stock market a better bet for higher returns. What do they all have in common? Individual empowerment.

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VC Funding Can Be Bad For Your Start Up

Harvard Business Review

Besides, as customer-funded entrepreneur and investor Erick Mueller recalls, “It’s a lot more fun dealing with customer needs than pandering to investors.”. If you’re raising money before traction is in hand, so-called “market risk” is higher than if demand has already been proven. Investors don’t like risk any better than you do.

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The Booming Business of Drones

Harvard Business Review

It is estimated that they currently have about seven thousand of them (and Congress asked for about $5 billion worth of more drones in 2012). But this is just the beginning — industry analysts predict the market to double in less than a decade.