Remove 2012 Remove Management Remove Media Remove Reputation
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How to Advertise Your Business to Generation Z

Strategy Driven

Work on your online reputation. Many experts have determined that the first Generation Zers were born in 1995 and the last were born in 2012. If you’re to stand a chance of advertising your business in the best possible light via the web, you’re going to need to work on your online reputation. Optimizing social media profiles.

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As AI Meets the Reputation Economy, We’re All Being Silently Judged

Harvard Business Review

Welcome to the reputation economy, where the individual social graph — the social data set about each person — determines one’s value in society, access to services, and employability. In this economy, reputation becomes currency. The reputation economy is based on the simplistic, but effective star ratings system.

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Are you the dominant brand, or is your brand bland?

Strategy Driven

Your reputation is a reality check of where you actually are versus where you think you are : What’s your customer reputation? What’s your social reputation? As posted on your business Facebook page by your customer, or as recommended by customers on their social media accounts? What’s your industry reputation?

Brand 50
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Recruitment Feedback – The brand image of your organization

Rapid BI

No think of that individuals relatives or social media connections. What is that lack of respect and good manners doing to the reputation of your business? On a professional forum for Human Resources managers recently, this topic has had some great debate. this generation has access to media like never before.

Brand 46
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Why CSR's Future Matters to Your Company

Harvard Business Review

In 2012 the rise in consumer activism and mobility, the Occupy movement, 24-hour accountability (thanks to social media), and global resource depletion will force every enterprise, large and small, to make CSR a focal point. Also 2012 will see some CSR issues that became part of the mainstream conversation in 2011 escalate in interest.

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Bidding for the Next Olympics: Genius or Madness?

Harvard Business Review

There were five finalists in the race to host the 2012 Olympic Games. They would certainly have had to confront a number of media-created myths, chief among them that the Olympics "cost" the taxpayers billions of dollars. Using London in 2012 as an example, the Opening Ceremony of the Games was fixed for 9:00GMT on July 27, 2012.

Sports 14
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Urban Meyer, Ohio State Football, and How Leaders Ignore Unethical Behavior

Harvard Business Review

A sizable literature in management and psychology helps us understand how people become susceptible to moral biases and make choices that are inconsistent with their values and the values of their organizations. That’s the percentage of games the team has won under Meyer as head coach since he joined Ohio State in 2012.

Meyer 8