Rapid BI

NOVEMBER 29, 2012

As the economy is tough, it is very much an employers market. A sad trend – no recruitment feedback. A sad trend – no recruitment feedback. Recently there has been a trend not to acknowledge applications, and worse not to send reject or turn down letters. Recruitment feedback is marketing.

Brand 46

Brand Organization Letter Case Study 46

Marshall Goldsmith

JANUARY 27, 2014

The executive of the future will readily access thought leaders who are the experts on almost any relevant issue through a variety of print, audio, video, and electronic media. For example, some leaders may need to change behavior; others may need functional training in marketing or finance. This trend will continue.

360-Degree Feedback 121

360-Degree Feedback Long-term Globalization Tools 121

Rapid BI

NOVEMBER 7, 2012

By the end of day 2 of the annual CIPD conference, there were some underlying trends that I have been increasingly aware of and felt that rather than blog about a particular session or speaker, that these themes should not get lost between the cracks. Change required for HR, Recruitment and people leadership. Confidence. I don’t think so.

B2B 49

B2B Competitive Advantage Trends Learning-by-Doing 49

Strategy Driven

JANUARY 26, 2011

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! And these days, there’s no better way to do that than through social media – in essence, by building your company’s own Social Nation.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

JUNE 6, 2017

From 2012-2016, that figure rose to 5.3% — while that might sound small, it’s a 36% increase. in 2012–16), in Western Europe (from 4.2% Third, more companies are pursuing growth in emerging markets in which ethical risks are heightened due to higher levels of corruption and less mature governance structures.

Ethics 8

Ethics CEO Chief Executive Officer Supply Chain 8

Harvard Business Review

FEBRUARY 5, 2013

Now that the Super Bowl is over and we know who won the game, everyone's asking who won the marketing battle that surrounds it. The idea of improvisational marketing is a dangerous one to many of the big brands that advertise around the Super Bowl, for obvious reasons. Tide shrewdly tweeted , "We can't get your #blackout.

Advertising 8

Advertising Power Brand Media 8

Harvard Business Review

FEBRUARY 7, 2012

The Super Bowl in-game broadcast had zero social media TV integration. Likely, the common internal social media struggles got in the way. Incorporating social media into the epic annual broadcast would have created adversity internally. It's traditionally believed that word of mouth is the most influential form of marketing.

Advertising 14

Advertising Consensus Media Audience 14

Harvard Business Review

MAY 21, 2013

Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. Prior to my closing keynote, there was a panel discussion about the state of media. One senior media executive was discussing the power of "a four screen world."

Advertising 8

Advertising Media Marketing Content 8

Harvard Business Review

JANUARY 9, 2017

Facebook created a PR firestorm last summer when reporters discovered a human “editorial team” – rather than just unbiased algorithms – selecting stories for its trending topics section. A hybrid of humans and AI is remaking retail, marketing, and customer service. Who are these workers behind the AI curtain?

Content 8

Content Trends Media Advertising 8

Harvard Business Review

FEBRUARY 25, 2015

Penney’s recent announcement that it is resurrecting its print catalog reflects a trend of retailers returning to the print medium as an important sales and marketing tool. According to the Direct Marketing Association (DMA), catalog mailings grew in 2013 to 11.9

Retail 8

Retail Brand Fashion Apparel 8

Harvard Business Review

APRIL 24, 2018

As recently as 2012, over 90% of U.S. But the market is in turmoil , despite attempts to suggest it’s business as usual , because that proportion has dropped in recent years. Consequently, it seems unlikely that this trend toward an emphasis on, and competition along, original content is likely to end soon.

Content 8

Content Forrester Trends Press Release 8

Harvard Business Review

JANUARY 31, 2013

The analysts at Kantar Media recently pulled together a pile of data on what the last decade of championship football has looked like on America's TVs. According to Hyundai's vice president of marketing in a recent New York Times article , it goes beyond the obvious need to make money — it's all about when you make money.

Advertising 8

Advertising Budgeting Storytelling Brand 8

Harvard Business Review

AUGUST 21, 2018

Our research points to one possible reason: employers increased skill requirements during the recession, when high-skill workers were more plentiful, making it more difficult to fill those positions as the job market began to recover. ” Of course, this theory predicts that skill requirements should fall when the labor market tightens.

Education 9

Education Skills Marketing Industry 9

Harvard Business Review

FEBRUARY 8, 2017

Airbnb has nearly doubled its user base every year since 2012 and is now worth $30 billion — nearly as much as Marriott International, the world’s largest hotel chain. The explosive growth of ride sharing is a big reason why Hertz reported dismal quarterly results in November 2016, leading to a 23% drop in its market value.

Innovation 8

Innovation Bureaucracy IPO Bottom-up 8

Harvard Business Review

APRIL 4, 2014

Despite entering the world’s largest personal care products market in 1996, Revlon was able to generate just 2% of sales from China 17 years later. One option is for multinational companies to go flat out for market leadership in China; that is, try to be either No. 2 in the market. Go for Broke. Accept that Less is More.

Supply Chain 8

Supply Chain Retail Chemicals Marketing 8

Harvard Business Review

NOVEMBER 15, 2012

There are significant differences by gender and age in what both job candidates and existing employees expect, according to our recent survey, " 2012 HR Beat: A Survey of the Pulse of Today's Global Workforce." Candidates are on social media; hiring managers and recruiters, not so much. At work, the answer is complicated.

Survey 8

Survey Media Globalization Strategy 8

Harvard Business Review

OCTOBER 23, 2012

Airtime, a video conversation platform, launched in the summer of 2012 by Napster legends Sean Parker and Shawn Fanning with much hype and more than ample funding. After a mere 4 months, Airtime has been pronounced in critical condition by media doctors because it has attracted only a trickle of users. Consider this real-time case.

Guidelines 9

Guidelines Real Estate Rogers Trends 9

Harvard Business Review

AUGUST 6, 2012

Havas Sports & Entertainment (HS&E) provided advice to a number of brands considering sponsorship of the 2012 Games. It was too late to source information relevant to 2012 decision-making, so we're using these Games as our test bed to determine the effect that sponsoring the Olympic Games has on sponsors' brands. Initial Findings.

Brand 12

Brand Audience Committee Sports 12

Harvard Business Review

MARCH 10, 2016

” Social media and digital platforms giving local start-ups global reach increasingly facilitate “born global” start-ups. More granularly, the data are tentative but trending: for example, the average proportion of foreign employees within a start-up is 29% for the top 20 innovation ecosystems surveyed.

Globalization 8

Globalization Entrepreneur Innovation Software 8

Harvard Business Review

MAY 22, 2014

Sweeping affirmative action legislation, media attention, and parental ambition have been energetically directed at creating a meritocracy in business. According to the National Center for Women and Information Technology, women pursuing undergraduate computer science degrees have dropped from 37% to 18%, from 1987 to 2012 , respectively.

Attrition 8

Attrition Diversity Sports CEO 8

Harvard Business Review

DECEMBER 29, 2011

As you take some time to reflect, relax, and renew before the year to come, we offer you our most popular multimedia content from the year that was: podcasts, videos, slideshows, and infographics that we hope help you chart a successful course in 2012. Below are a few of our most popular pieces covering nascent trends and new opportunities.

Video 14

Video Porter Charisma Customer Loyalty 14

Harvard Business Review

DECEMBER 21, 2012

With well over one hundred potential points of contact with members of its target market, the chances that Red Bull will connect in multiple ways with the target market is very high. The privately held firm has reported fiscal 2012 sales of over $3 billion with profits over $400 million.

Brand 8

Brand Energy Comparison Video 8

Harvard Business Review

SEPTEMBER 12, 2017

Is Amazon trying to capitalize on the growing trend of mail-order meal kits? I see Amazon’s price strategy with Whole Foods, fueled by constant testing and experimentation, to evolve in three steps: changing price perception, growing the market for healthy foods, and then applying insights to other offline retail sectors and services.

Price 8

Price Retail Competitive Advantage Long-term 8

Harvard Business Review

FEBRUARY 21, 2014

No quicker had the media reported the results of the study than numerous rebuttals were posted. The authors used Google trends keywords as a proxy for Facebook activity rather than real usage data. The trick is to identify the market size and manage through the point at which you have hit critical mass. Remember MySpace?

Media 8

Media Advertising Learning-by-Doing Resources 8

Harvard Business Review

JUNE 4, 2013

Nothing about markets or strategies — CEOs have canned answers for that kind of thing. In other cases, such as Nationwide Insurance ''s October 2012 security breach, companies invoke client-attorney privilege to seal the evidence. More recently, the Global Payments breach in April 2012 cost $93.9 million, including $35.9

CEO 8

CEO CFO Offshoring Cost 8

Strategy Driven

SEPTEMBER 7, 2012

Certain forces in the recording industry have announced intentions to cease production of compact discs and convert their music marketing to digital downloads. The trends toward over-formatting of radio. Trends away from utilizing and showcasing music. Trends away from spoken word and educational usage of recordings.

Download 54

Download Industry Trends Technology 54

Harvard Business Review

DECEMBER 28, 2012

Digital media continue to be springboards for global innovation and enterprise. So here are four innovation ideas — themes, really — sure to gain significantly greater mind- and market-share over the coming year. Monetizing multitasking will be mass media challenge, not a province of the elites.

Innovation 16

Innovation Trends Human Capital Venture Funding 16

Harvard Business Review

APRIL 16, 2015

As the founder of a firm that helps launch products, services, businesses, and communities, I’ve watched the days of an embargoed launch date and a single exclusive media story disappear. When it comes to choosing media to support a new product launch, consider the target market.

Media 8

Media Tactics Productivity Products 8

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. Their words overstate, get into the media and are accepted by audiences as fact. Self-promotional brochures.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

AUGUST 11, 2014

If youre on social media, youve seen them: ads dressed up to look (almost) exactly like normal tweets, Facebook posts, and LinkedIn updates from your friends and followers. billion in 2012 to $4.6 My company was an early adopter, purchasing our first social ads in 2012. 6) Design your ads with smartphones in mind.

Advertising 8

Advertising Media Audience Follow-up 8

Harvard Business Review

APRIL 2, 2012

Everyone and everything is connected or soon will be by social media, on mobile platforms, and in the cloud. But no less planned or executed than another viral blockbuster — the OMGPOP team's March 2012 breakout of Draw Something , a Pictionary-like game. Rapid Innovation/Move-to-Market Cycles. The Invisible Children, Inc.

Team 12

Team Self-aware Media Download 12

Harvard Business Review

DECEMBER 20, 2011

So, rather than take up valuable list real estate with these perennial favorites and big-picture drivers, I'll quickly list them in one big bucket of mega-trends: The rise of the consumer around the world, related to. Here's the rest of my top 10 stories, with callouts for companies and examples that typify the trend.

Supply Chain 15

Supply Chain Apparel P&L Long-term 15

Harvard Business Review

MARCH 26, 2015

Chief Marketing Officers (CMOs) and Chief Risk Officers (CROs) may seem to have little in common. That has coincided with marketing’s increased influence on strategy, driven by the unprecedented level of insights into customer behavior and trends that are now possible through analytics.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8

Harvard Business Review

JUNE 5, 2013

Then there''s the trend in median job tenure, measured by the Labor Department in a biennial survey and shown in the chart to the left. Men saw a decline in median years on the job in the 1980s and 1990s, in keeping with media narratives of declining job security and rising entrepreneurialism. in 2012 ) than for workers in general.

Organization 8

Organization Trends Long-term Bottom-up 8

Women on Business

MARCH 18, 2013

Guest Post by Elizabeth Dillon of Digital Marketing NOW (Learn more about Elizabeth at the end of this post). If not, you could be throwing away significant money on ineffective marketing initiatives. To maximize your marketing and, ultimately, your revenue, you must understand your customer’s lifetime value (CLV).

Efficiency 259

Efficiency PR ROI Loyalty 259

Harvard Business Review

JUNE 1, 2015

Based on my experience going through three mega-mergers, at Trulia, Nokia, and Siebel, and on dozens of interviews with industry insiders, I see two major reasons for the trend, and three ways companies are likely to respond to it in the future. Today, telco market leaders like Verizon and Sprint are in a similar position.

IPO 8

IPO Company Maturity Short-term 8

Harvard Business Review

MAY 11, 2012

Perhaps most important, marketers are asking, is this something that will drive revenue? More than 60% of these purchasers joined Pinterest before January 2012, in other words, before the hype. If you're already running a social media customer relations team, you're well positioned to respond. Canada, U.K.,

Early Adopters 14

Early Adopters Metrics Media ROI 14