Harvard Business Review

OCTOBER 5, 2011

Today it's rare to find a CEO who won't acknowledge the impact digital technology is having on their business. Part of this change is the adoption of broadband internet, smart phones, cloud computing, and social media. How can companies create and manage an effective Software Layer? But the bigger shift is behavioral.

Engineering 12

Engineering Forrester Software Mass Marketing 12

Harvard Business Review

JUNE 22, 2015

In the ensuing years, the technology ecosystem enabling the new ad medium would steadily unfold, while digital devices proliferated and network connectivity became ubiquitous. After all, the shift from print to electronic media had already taken hold, as advertising extended from newspapers and magazines to radio and television.

Advertising 8

Advertising Marketing Software Budgeting 8

Harvard Business Review

MARCH 9, 2018

The company created impressive digital capabilities, labeling itself a “digital industrial” company, embedding sensors into many products, building a huge new software platform for the Internet of Things, and transforming business models for its industrial offerings.

Technology 8

Technology Business Model CEO Marketing 8

Harvard Business Review

OCTOBER 17, 2017

One recent global research survey of employee assistance programs found that, combined, employee anxiety, stress, and depression accounted for over 80% of all emotional health cases in 2014, compared with 55% in 2012. There’s even text-analysis software that will alert users to angry-sounding emails. Insight Center.

Stress 9

Stress Self-aware Software Emotional Intelligence 9

Harvard Business Review

JUNE 25, 2013

Few industries illustrate the Big Data wars better than the media business. Early results show that it is working — and that many pre-Web media companies should be concerned. The Big Data wars are hardly limited to the media industry. The company says the series brought in 2 million new U.S.

ROI 8

ROI Company Learning Curve Retail 8

Harvard Business Review

JUNE 2, 2017

If the technologies that help us look for a job have changed in significant ways, I reasoned, it’s likely that the ways we get information about jobs have also changed. I had to find a way to replicate Granovetter’s study in some form to see which networking ties matter in today’s media ecology.

Storytelling 14

Storytelling Wilde Film Learning-by-Doing 14

Harvard Business Review

MARCH 10, 2016

” Social media and digital platforms giving local start-ups global reach increasingly facilitate “born global” start-ups. This globality phenomenon is itself surprisingly global: the Berlin and Beijing startup scenes, for example, appear almost as technologically transnational as Boston’s and the Bay Area’s.

Globalization 8

Globalization Entrepreneur Innovation Software 8

Harvard Business Review

AUGUST 21, 2018

Media reports during the recession indicated that employer requirements were increasing sharply, with popular headlines touting “ Degree Inflation? Using a new database from Burning Glass Technologies containing 83 million online job postings between 2007 and 2014, across all U.S. information security), and software skills (e.g.,

Education 10

Education Skills Marketing Industry 10

Harvard Business Review

JUNE 12, 2014

In contrast to previous litigation between the two tech-giants—which revolved on the overall look of the phones—this case focused around autocomplete , tap-from-search and slide-to-unlock software. Often, managers think about patent litigation as a “narrow” strategy to protect a particular technology against a specific infringer.

Marketing Strategy 8

Marketing Strategy Strategy Marketing Licensing 8

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Social media understands this and facilitates it. Traditional media also gets this.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

MARCH 31, 2015

In 2012, even in the midst of an anemic global economy and budget tightening at firms, the amount spent on these events worldwide was an estimated $565 billion. Technology to do this exists, and it has implications for what managers can do before, during, and after the events they sponsor or attend.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

APRIL 7, 2016

Don’t keep relying on the same old social media platforms. SHRM reports that 84% of organizations use social media for recruiting, and 82% of them use it primarily in the hunt for passive candidates. If so many companies are using social media, it must be effective, right? Well, not necessarily. 1 form of self-expression.”

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Social media understands this and facilitates it. Traditional media also gets this.

Reference 13

Reference Tips Media Case Study 13

Harvard Business Review

JULY 27, 2017

In 2012, one of us — Gregor Gimmy, a California-based serial entrepreneur and former IDEO consultant — accepted a new role at BMW’s corporate R&D headquarters. From 2012 to 2015, the number of global corporate venture capital deals almost doubled, and their investments quadrupled, to $29.1

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

FEBRUARY 8, 2017

Airbnb has nearly doubled its user base every year since 2012 and is now worth $30 billion — nearly as much as Marriott International, the world’s largest hotel chain. For example, one celebrated software company had managed to accumulate 600 vice presidents by the time it reached $4 billion in revenues.

Innovation 8

Innovation Bureaucracy IPO Bottom-up 8

Harvard Business Review

NOVEMBER 5, 2013

Others need a course correction while still profitable (Microsoft), or a momentum shift because of disruptive new technologies (newspaper companies). For the Globe and its counterparts, the competition is not one rival or game at a time, like baseball; it is multiple digital media offerings and others-to-be-named-later.

How To 9

How To Airlines Open-book CEO 9

Harvard Business Review

JUNE 4, 2013

We''re not a technology firm." "We billion bid to acquire the Huiyuan Juice Group, the largest such acquisition of a Chinese firm at the time, was derailed when an executive opened a spear-phishing email containing a link to key-logging software. More recently, the Global Payments breach in April 2012 cost $93.9

CEO 8

CEO CFO Offshoring Cost 8

Harvard Business Review

DECEMBER 28, 2012

If you were a good girl or boy in 2012, with nary an unanswered email or incomplete task, Santa may have rewarded you with a shiny new tablet under the Christmas tree. The Plex option works best if you've set Plex up as your home media software (which I highly recommend ) and sprung for the PlexPass service.

Video 9

Video Travel Film Media 9

Harvard Business Review

APRIL 28, 2015

Ask anyone in technology. Focus on the Right Data, Not All Data In their hunt for an information advantage, managers — enabled by IT consultants, hardware vendors, and software providers — often simply try to capture all the data they can. Sometime soon, the world around us will be smart.

Business Model 8

Business Model System Management Supply Chain 8

Strategy Driven

JUNE 22, 2012

Their words overstate, get into the media and are accepted by audiences as fact. ’ What they’re really selling: Computer software. Computer software is merely one tool out of many. ’ What they’re really selling: Computer software. ’ What they’re really selling: Computer software.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

JUNE 17, 2015

The survey, which was commissioned by GE’s Digital Energy business, also found that a majority wanted utilities to start using digital communications and social media tools to keep them informed in real time during a power outage. The system was already tested by Hurricane Irene in 2011 and Hurricane Sandy in 2012.

Wireless 8

Wireless Energy Software System 8

Harvard Business Review

DECEMBER 2, 2013

If you want to win their hearts and minds, you have to master the latest technology, assimilate vast quantities of data, engage and delight your customers, and deliver products and services that surpass expectations. And yet today’s top marketers are combining technology and teamwork to generate extraordinary results.

Marketing 13

Marketing Teamwork Technology Information Technology 13

Skip Prichard

JULY 15, 2019

They tend to think of innovation as a shiny new product or service that incorporates a major advance in technology—something like the Model T or the iPhone. Because it takes an enormous amount of money to find a truly revolutionary technology or product. Many of them have little understanding of what innovation actually means.

How To 76

How To Middle Management Innovation Technology 76

Harvard Business Review

OCTOBER 28, 2013

In a 600-page proposed rulemaking , the SEC moved to implement key provisions of the 2012 Jumpstart our Business Startups Act (or JOBS Act). New products, services, and companies are created virtually, build their supply chains in the cloud, and connect with early customers through social media.

Disruptive Innovation 8

Disruptive Innovation Finance Venture Capitalist Supply Chain 8