Harvard Business Review

JULY 27, 2012

After seven long years of preparation, the London 2012 Olympic Games are finally underway, and even the notoriously critical British press is falling into line. But with the benefit of hindsight, the more Britain has struggled economically, the more important London 2012 is in its potential revival.

Sports 15

Sports Budgeting Short-term Long-term 15

Harvard Business Review

MARCH 31, 2015

In 2012, even in the midst of an anemic global economy and budget tightening at firms, the amount spent on these events worldwide was an estimated $565 billion. Marketing Advertising, Marketing & Public Relations' According to a report by the Convention Industry Council , about 225 million people attend more than 1.8

CRM 8

CRM ROI Budgeting Public Relations 8

In the CEO Afterlife

APRIL 26, 2012

(First published in Forbes.com, April 20, 2012) Two years have now passed since the explosion at BP ’s deep-water rig in the Gulf of Mexico. As for public relations, I expected hundreds of press release updates from BP Global. BP’s talk about caring for the environment was for naught, as its actions failed to match its message.

Press Release 131

Press Release Reputation Tourism Advertising 131

Harvard Business Review

JUNE 23, 2016

In 2012 Staples Inc., If these fictional brands possess brand equity, is it possible to turn that equity into revenue? The question is moot, because it is already happening — and more regularly than you may think.

Bond 8

Bond Productivity Products Advertising 8

Harvard Business Review

MARCH 23, 2016

In the three years since December 2012 (the date of the Sandy Hook killings) the U.S.-based For some, guns are a great business. based “Big 3” — Ruger, Remington, and Smith & Wesson — collectively generated over $2 billion in gross profits as they sold about 45% of guns in the U.S.

Licensing 8

Licensing Drucker Retail Technology 8

Harvard Business Review

MAY 2, 2018

Americans (around 250 Likes, on average, in 2012), computer algorithms were better at judging a person’s personality than their co-workers, friends, and even family members. For example, certain correlations arose between liking a certain kind of music or food and specific personality traits. Using the Facebook Likes of U.S.

Marketing 8

Marketing Advertising Ethics Health Care 8

Strategy Driven

AUGUST 3, 2012

Branch 5: Sales strategy, sales training, marketing strategy, customer service, advertising, direct marketing, public relations, special events, video production, promotional specialties, graphic design-production and website design-production. Copyright 2007-2012 by StrategyDriven, Inc. Consider leaving a comment!

Review 57

Review Company Strategic Planning Industry 57

Women on Business

JANUARY 11, 2011

These tax rates will remain in effect through 2012. Extends the repeal of phase-outs of personal deductions and limits on itemized deductions for higher income taxpayers through 2012. Extends certain middle class incentives and credits such as the Earned Income Credit and Coverdell Education Savings credit.

Press Release 178

Press Release Discount Insurance PR 178

Harvard Business Review

DECEMBER 27, 2012

I had no one to explain the value of public relations to me [early in my career]. Bela Karolyi coached the US women's gymnastics team to gold at the 2012 Olympic Games, adding to a long and storied coaching career. He talked to HBR about overcoming his natural introversion. "I

Objective 13

Objective Career Class Learning-by-Doing 13