Strategy Driven

NOVEMBER 8, 2013

When you combine artwork created by children with an organic bakery, you get an innovative campaign that generates 30,000 new Facebook likes and a handful of honorable awards. Building, supporting and engaging a growing fan base through social media is working for this innovative bakery. Consider leaving a comment! All rights reserved.

Media 50

Media Workshop Brand Creativity 50

Strategy Driven

MARCH 28, 2014

Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. The Miller heritage could not be lost, particularly because his founding products were innovative for their time. Classic Coke sales rebounded.

Brand 58

Brand Marketing Engineering Competitive Advantage 58

Strategy Driven

NOVEMBER 13, 2013

3 Innovation is DOA. You need to re-energize innovation-fast. Make innovation the number one goal in the company (read: big incentives for achieving innovation goals). Train everyone (and I do mean everyone) in the tools and techniques of innovation. Throw a challenge down for an annual innovation award.

Price 92

Price Innovation Incentives Learning-by-Doing 92

Strategy Driven

OCTOBER 17, 2013

If you don’t learn from them, or if you don’t leverage these obstacles to make your organization stronger, it may very well go down in defeat, whether that be market share loss, bankruptcy, or even a shutdown. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. He may be reached at www.StevenLBlue.com. Consider leaving a comment!

Leadership 81

Leadership Competitive Advantage Crisis Learning-by-Doing 81

The Horizons Tracker

FEBRUARY 5, 2020

in 2013, compared to 2.5% It’s an argument that Haas Business School’s Henry Chesborough wholly agrees with, and outlines the case for a more open way of innovating as the solution to this productivity paradox in his latest book, Open Innovation Results. of total NHS spending devoted to the adoption of innovation.

Innovation 103

Innovation Productivity Products Technology 103

Harvard Business Review

JANUARY 20, 2015

Business model innovation is hard. There is another way to make money from business model innovation. To many people, this kind of change doesn’t feel like it’s real business model innovation. For over a century, General Electric has had a focus on product innovation as a key driver of growth. Why is that?

Business Model 8

Business Model Insurance Technology Audience 8

Harvard Business Review

JANUARY 12, 2016

Some innovative local governments have realized this and are using technology and a customer-focused mind-set to innovate and better serve citizens, whether for setting up a business or renewing a driver’s license. To have a substantial impact, government services need a substantial audience. Innovation in Cities.

Technology 8

Technology Audience Call Center Licensing 8

Harvard Business Review

JUNE 3, 2014

With a market size of $8 billion in 2013 Massive Multiplayer Online Gaming (MMOG) is becoming big business. million as of 2013. LoL’s 2013 World Championship garnered online viewership of 32 million on Twitch.tv Innovation Strategy' Welcome to the brave new world of e-Sports. And what a viewership!

Industry 8

Industry Sports Advertising Strategy 8

Harvard Business Review

OCTOBER 8, 2015

And a large part of its success is tied to how it leverages technology in its products—and in its marketing. For example, Tesla did away with car dealers and moved customer interactions to an engaging web platform that contains all the information a prospective buyer would need, like car performance data and market comparisons.

Brand 8

Brand Apparel Software Content 8

Harvard Business Review

JUNE 4, 2014

After an unprecedented decade of growth, analysts wrote off 2013 as a year to forget for Apple. Most pundits agreed on what was wrong — a lack of breakthrough innovation since the passing of founder Steve Jobs. Apple has seemingly served as an anomaly to the theory of disruptive innovation.

Industry 8

Industry Wireless Advertising Content 8

Harvard Business Review

AUGUST 5, 2014

2013 had all the signs of being a comeback year for venture capital. Booming public equities and a recovered IPO market generated record portfolio company exits and distributions from VC funds. LPs would pay VCs well, through carry, when they do what they say they will: generate great returns in excess of the public markets.

Venture Capitalist 16

Venture Capitalist Asset Management Rate of Return Industry 16

Harvard Business Review

MAY 28, 2013

This is a large and growing audience whose needs aren''t being met by traditional desktop experiences. If you''re trying to reach specific audiences, you can''t afford to ignore mobile-only users. Innovations in Digital and Mobile Marketing An HBR Insight Center. Online marketing Strategy Technology'

Content 11

Content Audience Marketing Strategy Report 11

Great Leadership By Dan

MAY 12, 2016

Guest post from Michael Klassen : After three decades of working in marketing, I thought I had heard or read nearly every story of innovation and entrepreneurship out there. Today we fondly refer to these extraordinary American innovators as Haight-Ashbury hippies. Who were these people and how did they do it?

Apparel 120

Apparel Innovation Advertising Industry 120

Strategy Driven

DECEMBER 6, 2013

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.

Marketing 50

Marketing Video Content Advertising 50

Harvard Business Review

MARCH 6, 2013

Mobile technology presents all marketers with a tantalizing proposition. The chance to tap into this ever-present and intimate consumer channel at such tremendous scale seems like a no-brainer for marketers. But marketing spend on mobile pales in comparison to time spent there by consumers. Amplify TV spend through integration.

Strategy 8

Strategy Advertising First-mover Advantage ROI 8

Harvard Business Review

DECEMBER 31, 2013

One can naturally debate any system that seeks to crown the world’s most innovative companies. Forbes’s mathematical approach, which calculates an “Innovation Premium” baked into a stock price, suffers from market capriciousness. Both trace their success to bringing new business models to their respective markets.

Innovation 8

Innovation Company Supply Chain Business Model 8

Harvard Business Review

JULY 21, 2016

A regional bank wouldn’t allow sales teams to share a new marketing campaign on their personal Twitter and Facebook pages because they couldn’t officially represent the company. This is where the opportunity lies — in collaboration that includes the final approvers, embedding legal teams in the design and innovation process.

Innovation 8

Innovation Team Compliance Retail 8

Harvard Business Review

JUNE 14, 2013

As a marketer, I work to engage women online with brands and causes. Ultimately, however, we hope for more than merely sales or action: we want to build a relationship with our audience. If you''re marketing to women through social media, imagine your conversations mediated by a smartphone screen. It''s her phone.

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8

Great Leadership By Dan

MAY 29, 2014

The financial market already recognizes it: In an academic study of 30 public companies that announced co-CEO arrangements, the average stock return that could be attributed to the announcement was 2.58 declared without context or supportive action to an audience of strangers. Georg Vielmetter, Ph.D.,

Leadership 244

Leadership Globalization Maturity Agility 244