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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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Golden Rules for Dealing with Asian Businesses, part 3 of 3

Strategy Driven

In China the basis is the family system which operates not only in the People’s Republic, but also overseas in Hong Kong, Singapore, Taiwan, Indonesia, Europe and North America. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

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Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 1 of 4

Strategy Driven

For many years, we will be measuring how loss of corporate credibility has tainted all facets of business, in terms of remediation, replacement, litigation, make-good, rework, damage control, recovery process, settlements to victims, decreased stock market value and sagging retail sales. Rebuilding the community image.

Crisis 62
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Lessons Learned from Corporate Branding and Rebranding Efforts of Note

Strategy Driven

Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. Similarly, Philip Morris renamed itself Altria when it was trying to position the company more as a food marketer and less as a tobacco company.

Brand 59
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Ensuring your business’s data integrity empowers profitable business decisions

Strategy Driven

Organizations rely on their data in order to make critical operational, tactical, and transactional business decisions that significantly affect the survival and livelihood of their company. An organization’s customers, transactions, operations, and reports can all be affected by its data integrity.

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The Big Picture of Business – Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 4 of 4

Strategy Driven

Another energy industry client operated coal mines. Activities include media-spokesperson training, field and operations staff training, coordination of corporate response and message points, community liaison, collateral materials writing-production, video archiving-production, media relations, monitoring and expert testimony.

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The Secret to Successful Recruiting

Strategy Driven

While workplaces are swiftly becoming more and more advanced in cloud computing, using social media for marketing purposes, and generally becoming au fait with modern technology, there is one area which is sadly lacking when it comes to technological advancement. Books typically valued from $14.95 – $29.95