2013 Competitive Advantage Human Resources Innovation 
Harvard Business Review
JUNE 16, 2017
The reality seems less impressive, as a global IBM survey of more than 1,700 CEOs found that 71% identified human capital as a key source of competitive advantage, yet a global study by Tata Consultancy Services showed that only 5% of big-data investments were in human resources. Insight Center.
Harvard Business Review
AUGUST 5, 2014
And that same transparency has radically shortened the shelf life of any new competitive advantage. “We’ll McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t.
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