Strategy Driven

DECEMBER 6, 2013

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.

Marketing 50

Marketing Video Content Advertising 50

Strategy Driven

MARCH 16, 2016

According to the October 2013 Harvard Business Review, the major obstacles to business model innovation are fear and uncertainty. Eighty percent of corporate executives rank business model innovation ahead of the development of new products and services in terms of importance. What if we try something new and it doesn’t work?”.

Resistance 50

Resistance Business Model Learning-by-Doing Quality 50

Strategy Driven

OCTOBER 9, 2013

We used the tribal concept when we created a new video-focused advertising company, AdKarma. Too often, startup CEOs cling to old business models as their reason for success, when in reality it was their innovation and risk-taking that helped them succeed in the first place. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Business Model 73

Business Model Advertising How To Entrepreneur 73

Strategy Driven

APRIL 22, 2013

Average links to view a video or an offer – 1 per day. You’re only trying to get people to ‘go here’ to ‘read this’ and ‘see my blog post’ or ‘watch this video.’ MAJOR OPPORTUNITY: Photo and video is becoming commonplace. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Open-book 50

Open-book Follow-up Customer Loyalty Reputation 50

Harvard Business Review

OCTOBER 2, 2017

For decades, we have heard that emerging markets are poised for huge growth that will yield even greater prosperity. Much like their famed Silicon Valley counterparts, emerging market accelerators aim to boost startups’ potential for raising growth capital.

Marketing 8

Marketing Venture Funding Entrepreneur IPO 8

Harvard Business Review

JANUARY 10, 2013

A generation ago, incumbents that struggled to respond to disruptive innovations had an excuse. Sifting through this work highlights three seminal moments in any disruptive innovation's development: Conception. When a disruptive idea is first born, typically far away from the market's mainstream. 3-D printing.

Trends 8

Trends Disruptive Innovation Christensen Business Model 8

Strategy Driven

JUNE 10, 2013

I include links to my videos or promotions on less than 30% of my tweets. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Complimentary Resource – Ten Innovative Ways to Use Twitter for Business. Marketing & Sales buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven tweeting twitter'

Follow-up 50

Follow-up Customer Loyalty Seminar Books 50

Strategy Driven

JANUARY 20, 2014

ADVISOR – I launched the Gitomer Certified Advisor program in the fall of 2013. They’re independent businesspeople who are now marketing their sales and personal development services using my intellectual property, both online and in the classroom. On the achievement side of life, my four words are: ADVISOR – DIGITAL – POWER – TIME.

Succession 50

Succession Customer Loyalty Competitive Advantage Content 50

Harvard Business Review

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. Following are three such innovative approaches for connecting with top talent. Highfive, a Silicon Valley–based video and web conferencing supplier, uses Quora to connect “with like-minded individuals.”

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

MARCH 5, 2013

For a preview of what Harvard grads might expect, see the embedded video from Oprah’s 2008 Stanford commencement speech, where she reflects on harnessing passion, finding meaningful work, giving back, and what we can all learn from failure. A tattoo studio in Turkey found an innovative way to use QR codes in job ads. Trust your gut.

Brainstorming 8

Brainstorming Innovation Video Advice 8

Harvard Business Review

JUNE 23, 2015

Here at Machine Shop , the wholly owned innovation company of the alternative rock band Linkin Park, we identified the need to think differently years ago. For more than a decade, Linkin Park and Machine Shop enjoyed success and continued to innovate. Photo by Lorenzo Errico. Enter Harvard Business School.

Business Model 8

Business Model Merchandising Restructuring Fashion 8

Harvard Business Review

MARCH 31, 2016

” In the article, a marketing expert explains why societal shifts would render the door-to-door salesman obsolete. Over the years, innovations in distribution, media, and technology have enabled buyers to use non-sales force channels for various steps of their buying journey. ” That 1916 prediction didn’t prove true.

B2B 8

B2B B2C Uncertainty Forrester 8

Harvard Business Review

OCTOBER 19, 2015

After two decades of failed efforts to spur innovation and competition in Europe’s lagging communications sector, the European Commission has promised “an ambitious overhaul” next year as part of its far-reaching Digital Single Market initiative. As a result, the U.S. based, with the rest coming from China.

Price 8

Price How To Policies Report 8

Harvard Business Review

AUGUST 28, 2014

A recent article in The Economist , citing the work of Ryan Raffaelli at Harvard Business School, points to what it calls a “paradox” in the aftermath of disruptive innovation. In our HBR article “Big Bang Disruption ”, we describe the devastation of arcade pinball machines wrought in only a few years by Sony’s PlayStation home video console.

Disruptive Innovation 8

Disruptive Innovation Supply Chain Technology Parcell 8

Harvard Business Review

FEBRUARY 25, 2015

Like Silicon Valley, Singapore has strong research institutions and limited enforcement of noncompete clauses, a condition that academics now suggest can be a major driver of innovation. Like Israel, Singapore is small, with limited natural resources, which means economic growth requires innovative macroeconomic approaches.

Entrepreneur 8

Entrepreneur Incubator Venture Capitalist Innovation 8

Harvard Business Review

MARCH 6, 2013

Mobile technology presents all marketers with a tantalizing proposition. The chance to tap into this ever-present and intimate consumer channel at such tremendous scale seems like a no-brainer for marketers. But marketing spend on mobile pales in comparison to time spent there by consumers. At my company, Mondel?z

Strategy 8

Strategy Advertising First-mover Advantage ROI 8

Harvard Business Review

AUGUST 21, 2014

If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. were more profitable in the pre-digital age because of the fragmented broadcasting market, but they do make money today. Take web video, for example, which is booming.

Venture Capitalist 8

Venture Capitalist EBITDA Venture Funding Magazine 8

Harvard Business Review

APRIL 8, 2014

IBM saw these online social systems for investing in new ventures and decided they would like to develop a similar system internally for selecting innovative projects. Given the success of the program in 2013, IBM’s CIO decided to invest $7 million to expand iFundIT in 2014.

Software 8

Software CIO Early Adopters Project 8

Harvard Business Review

FEBRUARY 27, 2013

Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center are at TED 2013. In the spirit of TED 2013, here are 10 amazing TED Talks that have helped me think differently about what business can be, how to be a better leader, and how to become a better global citizen. It's happening right now.

Godin 8

Godin Open-book Mass Marketing Creativity 8

Harvard Business Review

JUNE 21, 2013

But you probably don''t work at Menlo Innovations, where there are no bosses (at least in the traditional sense). It’s No Accident Facebook Made Instagram’s New Videos Exactly as Long as a Television Commercial Quartz. growth in digital ads between 2013 and 2014. But sometimes all this hoopla makes people really uncomfortable.

Advertising 8

Advertising Video Ethics PR 8

Harvard Business Review

AUGUST 28, 2017

Total investment (internal and external) in AI reached somewhere in the range of $26 billion to $39 billion in 2016, with external investment tripling since 2013. With the AI field recently picking up its pace of innovation after the decades-long “AI winter,” technical expertise and capabilities are in short supply.

Survey 10

Survey Execution First-mover Advantage Technology 10

Harvard Business Review

JUNE 14, 2013

As a marketer, I work to engage women online with brands and causes. of emails to my all-female marketing database are opened on iPhones, likely because many on my mailing list are busy moms who often aren''t in front of a computer. And these messages use strong market segmentation. How do women in that market get information?

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8

Harvard Business Review

JUNE 25, 2013

subscribers in the first quarter of 2013, a 7% increase over the previous quarter. ROI leaders see greater potential from Big Data to improve a number of marketing, sales, R&D and service activities. Information & technology Innovation Strategy' The company says the series brought in 2 million new U.S.

ROI 8

ROI Company Learning Curve Retail 8