Motivate with a Memorable “Vision Phrase” that Matters
Michael Lee Stallard
DECEMBER 8, 2013
When you communicate a memorable vision phrase that matters, the people you lead will be more motivated to help achieve it. At TCU, people are motivated by a vision phrase TCU uses as a tagline: “Learning to Change the World.” The foundation is projected to touch the lives of 50,000 children by 2014. Reinforce it Often.
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