Harvard Business Review

FEBRUARY 12, 2016

In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making. Because of the exponential growth of social media in recent years, and the fact nearly half of U.S.

Media 8

Media Automotive Globalization Active Listening 8

Strategy Driven

DECEMBER 20, 2013

While workplaces are swiftly becoming more and more advanced in cloud computing, using social media for marketing purposes, and generally becoming au fait with modern technology, there is one area which is sadly lacking when it comes to technological advancement. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Succession 63

Succession Talent Management Software Human Resources 63

Harvard Business Review

JANUARY 23, 2013

I recently got back from the New Media Expo in Las Vegas. Scheduled before the massive annual CES gathering, it's a powwow for bloggers and other social media enthusiasts, early adopters who are quick to jump on board the next great thing. That doesn't mean doing less overall or abandoning new media.

Media 10

Media First-mover Advantage Early Adopters ROI 10

Strategy Driven

DECEMBER 23, 2013

Customer centricity: It’s been proven that companies that prioritize their customers see greater business results and continually bring more innovative products to the market. By tuning in to customer needs, a company is able to define the market in ways they could not have identified had they only looked inward. All rights reserved.

Organization 58

Organization Open-book Innovation Technology 58

Harvard Business Review

JULY 30, 2015

A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. This continues a trend The Association of National Advertisers first reported in 2013.

Marketing 8

Marketing Advertising Trends Brand 8

Harvard Business Review

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. Don’t keep relying on the same old social media platforms. SHRM reports that 84% of organizations use social media for recruiting, and 82% of them use it primarily in the hunt for passive candidates.

Marketing 8

Marketing Strategy Hammer Media 8

LDRLB

MAY 26, 2014

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. DAVID: Yeah. I should say we were talking off the air about- Thanks for ruining Everett Rogers’ curve for me.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

NOVEMBER 30, 2018

General Motor’s announcement that it plans to idle five North American factories and cut 14,000 jobs has sparked much discussion in the media and outrage in Washington. And the same applies to the affected workers: The tight labor market means there are opportunities for those who go through retraining. government. government.

Restructuring 11

Restructuring Fixed Costs Consensus Operations 11

Harvard Business Review

OCTOBER 31, 2014

billion in its 2013 IPO) that investors have plowed into it. WordPress operates as an open-source ecosystem with a venture-backed corporation, Automattic , at its heart. Internet Social media Venture capital' The company has piles of money — $3.6 And the company’s latest (Oct. It might also be really bad business.

Marketing 9

Marketing IPO Venture Capitalist Fashion 9

Harvard Business Review

APRIL 14, 2017

For example, our survey, which asked managers of 13 functions, from sales and marketing to procurement and finance, to indicate whether their departments were using AI in 63 core areas, found AI was used most frequently in detecting and fending off computer security intrusions in the IT department.

Company 12

Company Survey Finance Engineering 12

Harvard Business Review

OCTOBER 8, 2015

And a large part of its success is tied to how it leverages technology in its products—and in its marketing. For example, Tesla did away with car dealers and moved customer interactions to an engaging web platform that contains all the information a prospective buyer would need, like car performance data and market comparisons.

Brand 8

Brand Apparel Software Content 8

Harvard Business Review

FEBRUARY 19, 2015

By year’s end, the seven biggest emerging markets were larger than the G7 , in purchasing power parity terms. Far from Silicon Valley, Shanghai, or Singapore, a German company, Rocket Internet, has been busy launching e-commerce start-ups across a wide range of emerging and frontier markets.

Constraint 8

Constraint Marketing Innovation Uncertainty 8

Harvard Business Review

MAY 16, 2016

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. But corporate leaders today seem to agree that strategic alignment is high on the list.

Banking 14

Banking Strategy Film Operations 14

Harvard Business Review

JANUARY 20, 2015

The business media have had no shortage of these. GE is moving to an outcome-based economic model, bringing the company closer to its customers’ operations. Entravision Communications Corporation is a Spanish-language media company with significant reach in the U.S. Monetizing Digital Assets.

Business Model 8

Business Model Insurance Technology Audience 8

Harvard Business Review

JANUARY 13, 2014

But for 2013 he was only about 15 percent on target. But his 2013 forecasts were certainly within the realm of the possible; they just failed to materialize this year. But what happens when you want to look beyond today and examine your rivals or your market a few years from now? Obsessing over market leaders.

Uncertainty 8

Uncertainty Pharmaceuticals Industry Marketing 8

Harvard Business Review

DECEMBER 22, 2014

In the hyperbole of online media, one headline reads, India is the last BRIC Standing. America’s largest insurer, Allstate, announced plans to invest $1 billion in its India operations. In June 2013, Dallas-based Mary Kay exited from India after six years and over $20 million invested. David Mulford, U.S.

Venture Capitalist 11

Venture Capitalist Price Marketing Learning-by-Doing 11

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

DECEMBER 13, 2013

As a long-time business journalist in the mainstream media, my professional and personal reputation was on the line. Technology, marketing, retail, HVAC, construction, and manufacturing pros. billion in 2013 – up about 15% from the year before, according to our 2013 Marijuana Business Factbook. The list goes on.

Industry 10

Industry Retail Banking Brand 10

Harvard Business Review

JULY 15, 2016

Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. The company filed for bankruptcy protection in 2012, exited legacy businesses and sold off its patents before re-emerging as a sharply smaller company in 2013.

Technology 8

Technology Film Gilbert Business Model 8

Harvard Business Review

MAY 14, 2015

Despite glowing media reports, Tesla is not disruptive , and it will have trouble scaling as it seeks to grow. While low-speed EVs and EUVs represent low-end disruptions in developed markets, they function as new-market disruptions in emerging markets.

Marketing 8

Marketing Transportation Licensing Cost 8

Harvard Business Review

FEBRUARY 22, 2016

When it comes to consumer-facing service industries like e-commerce, media, and ride- or apartment-sharing, it’s not new to suggest that “software is eating the world,” to use the phrase of venture capitalist Marc Andreessen. Other contractors have also begun to engage, seeing real market value.

Entrepreneur 8

Entrepreneur Contract Manufacturing Incubator Venture Capitalist 8

Harvard Business Review

NOVEMBER 5, 2013

The Boston Red Sox 2013 World Series championship will long be remembered as proof that you can turn around nearly anything. For the Globe and its counterparts, the competition is not one rival or game at a time, like baseball; it is multiple digital media offerings and others-to-be-named-later. Find a meaningful unifying purpose.

How To 9

How To Airlines Open-book CEO 9

Harvard Business Review

JUNE 19, 2013

Trade secrets, confidential business plans, and operational security depend on it. Losing that kind of information can mean a plunge in stock price and market share. Verizon''s newest data breach investigations report for 2013 tells us — yet again — that cyber security depends on people as much as technology.

Company 8

Company Chief Operating Officer Chief Technology Officer Chief Information Officer 8

Harvard Business Review

MARCH 16, 2015

Please note that titles used here reflect the positions the individuals held in 2013, when we conducted the interviews for a separate article ). Their concerns fell into three broad categories: talent, operating in a global marketplace, and regulation and legislation. Operating in a Global Marketplace. Ken Powell of U.S.

CEO 8

CEO Stephenson Pharmaceuticals Globalization 8

Harvard Business Review

SEPTEMBER 13, 2017

For slaughterhouses and retailers (Brazilian operations), we also projected positive benefits: $20 million to $120 million (0.01% to 0.1% of the world market, and the second-largest beef producer and consumer. of revenues) and $13 million to $62 million (0.01% to 0.7% of revenues). million (0.01% to 0.6%

Supply Chain 8

Supply Chain Net Present Value Retail Cost of Capital 8

Strategy Driven

OCTOBER 25, 2013

Crisis management is so much more than handling of the media. Unfortunately, the follow-through never transpired after the media coverage died down. Another energy industry client operated coal mines. Prevention of leaks in customer information and losses in company market position. Thinking Through the Strategies.

Crisis Management 76

Crisis Management Crisis Risk Management Budgeting 76

Harvard Business Review

AUGUST 6, 2015

Despite all the media attention venture capital gets, it’s far from the most common source of startup funding. Yet for how substantial the market is, there’s relatively little data on the decision making process of those who invest in early stage startups. Steven Moore. ” Last year total U.S.

Long-term 8

Long-term IPO Human Capital Finance 8

Harvard Business Review

FEBRUARY 7, 2014

The company has adopted an Amazon-esque strategy; it now owns and operates twelve large warehouses well located to deliver loads of flooring, roofing, and other heavyweight building materials to do-it-yourself homeowners and contractors. Sales doubled in 2013. Until 2013, the rocks were reevaluated every 90 days.

Venture Capitalist 8

Venture Capitalist Brainstorming Proposal CEO 8

Harvard Business Review

APRIL 9, 2013

operates in 13 countries, spanning a dozen languages. Would you launch a new product with software delivering orders to everyone from development to marketing? out of a possible 990 in February 2013. What do you do? Hire interpreters? That sounds easy, but the bigger you get, the harder that is to manage.

Globalization 8

Globalization Company Software Learning-by-Doing 8

Harvard Business Review

JULY 17, 2015

’ the questions must be asked, ‘WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?’” In 1921, two brothers started the company to serve the ham radio market.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

AUGUST 28, 2017

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. Investment in AI is growing and is increasingly coming from organizations outside the tech space.

Survey 11

Survey Execution First-mover Advantage Technology 11

Harvard Business Review

AUGUST 11, 2014

The majority of small businesses rely on such loans, and in the fall of 2013 alone, 37% of small businesses applied for credit. These lenders vary along several dimensions  you can read more about them in our full report  but together they offer hope that the small business credit market may be being reinvented.

Technology 9

Technology Banking Class Real Estate 9

Harvard Business Review

DECEMBER 20, 2016

The key is to look beyond just the obvious places like marketing. So when I asked Mark Krolick—managing director of marketing and product development at United Airlines—about the hypothesis that having more superconsumers as leaders or employees enhances business performance, he smiled. Sales & Marketing Adapted from.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

NOVEMBER 2, 2012

In the 2011-2012 Market Research Report for BIPAC , performed by Moore Information, Inc., In the 2011-2012 Market Research Report for BIPAC , performed by Moore Information, Inc., That compares to only 16% who found the media most credible and 12% who view political parties most credible. And I don't see a problem in that.

Politics 8

Politics Policies Survey Information 8

Harvard Business Review

JANUARY 22, 2018

Shareholder activism is on the rise in American financial markets. ” Much of the activism discussed in the media involves a large investor telling the CEO what to do. firms between 1996 and 2013. We found that female CEOs face a greater threat of shareholder activism than male CEOs.

CEO 8

CEO Sample Influence Strategy 8

Harvard Business Review

APRIL 29, 2013

But even though they know they must innovate in response, they don''t know how to do so in the complex global market. This is a consequence of introducing the horizontal enablement of social media, where value is a function of time, place, participants and other factors beyond the control of supplier individuals or organizations.

CIO 8

CIO CEO Outsourcing Agility 8