Strategy Driven

NOVEMBER 1, 2013

The social media revolution has changed the way people interact in their personal lives, and now it is inevitably changing the way they collaborate and connect in the workplace. If integrated and organized correctly, social collaboration technology can become a game-changer that empowers both employer and employee. All rights reserved.

Productivity 85

Productivity Products Learning Curve Media 85

Strategy Driven

DECEMBER 29, 2013

How to use channels, technology, and other strategic choices to improve your customer service. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Complimentary Resource – 8 Content Marketing Mistakes to Avoid. Complimentary Resource – Top 10 Social Media Truths For 2014. Consider leaving a comment!

Resources 50

Resources White Paper Forrester Newsletter 50

Strategy Driven

APRIL 7, 2013

Arguably no technology is changing job functions within organizations more than analytics. Analytics tools give decision-makers the best possible intelligence about customers, finances, operations, suppliers, and the market. Other top investment areas include social media and mobility. Consider leaving a comment!

Operations 50

Operations Resources Innovation ROI 50

Coaching Tip

JULY 9, 2013

Tom Borders told me that they decided to hire a CEO whose experience was in retailing versus a strategic marketing expert. The new retail-oriented CEO decided to close down their website, fire their internal website experts and contract out information technology by having their books sold through Amazon.com. Related articles.

Chief Executive Officer 97

Chief Executive Officer eBook Leadership Leadership Styles 97

Strategy Driven

OCTOBER 9, 2013

As digital technology disrupted Kodak’s business, they held onto the film business as everyone was going digital. When we conceived AdKarma – an online advertising yield optimization service – we acknowledged that it was a completely new business model born out of technology and innovation. It was clear it needed a tribal approach.

Business Model 73

Business Model Advertising How To Entrepreneur 73

Harvard Business Review

JANUARY 9, 2014

Social media has come a long way. No doubt there has been incredible business uptake of social media over the last few years. But what if these social media projects were only scratching the surface of social media’s business value?

Media 13

Media ROI Corporate Accountability Guidelines 13

Strategy Driven

SEPTEMBER 23, 2013

Three things have changed selling (and buying) forever – THE INTERNET, SMARTPHONES, and SOCIAL MEDIA. Social media is the largest one-on-one sales reference on the planet, and like the Internet, it’s keeping business (and salespeople) honest. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Marketing & Sales 21.5

Media 63

Media Advice Customer Loyalty Competitive Advantage 63

Strategy Driven

DECEMBER 23, 2013

Over the past two decades, technology has advanced exponentially; and with that burgeoning growth, IT organizations have seen tremendous expansion. Customer centricity: It’s been proven that companies that prioritize their customers see greater business results and continually bring more innovative products to the market.

Organization 58

Organization Open-book Innovation Technology 58

Harvard Business Review

APRIL 25, 2013

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? What if, in short, what your company really needs is not a marketer, but a data scientist ?

Marketing 12

Marketing Advertising Chief Information Officer Technology 12

Harvard Business Review

AUGUST 23, 2012

For highly regulated sectors like finance, social media can be a legal minefield. He was fired shortly thereafter for the offense of "improperly communicating company information through social media.". Complicating matters, social media in the enterprise is spreading at viral speeds. "Go You will likely see thousands of them.

Compliance 15

Compliance Media Compliance Officer Policies 15

Harvard Business Review

JULY 15, 2016

Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. The company filed for bankruptcy protection in 2012, exited legacy businesses and sold off its patents before re-emerging as a sharply smaller company in 2013.

Technology 8

Technology Film Gilbert Business Model 8

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 13

Finance Marketing P&L ROI 13

Strategy Driven

DECEMBER 20, 2013

While workplaces are swiftly becoming more and more advanced in cloud computing, using social media for marketing purposes, and generally becoming au fait with modern technology, there is one area which is sadly lacking when it comes to technological advancement. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Succession 63

Succession Talent Management Software Human Resources 63

Harvard Business Review

FEBRUARY 12, 2016

In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making. Because of the exponential growth of social media in recent years, and the fact nearly half of U.S.

Media 8

Media Automotive Globalization Active Listening 8

Harvard Business Review

DECEMBER 12, 2012

It's that time of year again — time to take a stab at what's going to matter in the year ahead as technology continues to influence how we work and live. In previous years , I've looked at trends under the "social media" lens because that has been the major disruptive force, creating both opportunities and threats.

Trends 9

Trends Content Technology Follow-up 9

LDRLB

MAY 26, 2014

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. DAVID: Yeah. I should say we were talking off the air about- Thanks for ruining Everett Rogers’ curve for me.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

OCTOBER 2, 2014

It’s easy to make a case that Apple is now positioning itself to become more of a provider of luxury-level technology. Meyer writes: So far, Apple has been a company focused on the mainstream, on the mass consumer, in an era where the most reliable profits could be found in the luxury market. But is that really right?

Mass Marketing 12

Mass Marketing Marketing Brand Meyer 12

Harvard Business Review

AUGUST 11, 2014

Small businesses are also instrumental to our innovation economy; small firms produce 13 times more patents per employee than larger firms and employ more than 40% of high technology workers in America. The majority of small businesses rely on such loans, and in the fall of 2013 alone, 37% of small businesses applied for credit.

Technology 9

Technology Banking Class Real Estate 9

Harvard Business Review

JANUARY 12, 2016

Some innovative local governments have realized this and are using technology and a customer-focused mind-set to innovate and better serve citizens, whether for setting up a business or renewing a driver’s license. That’s where advocacy marketing, finding key influencers to help drive your message across, can help.

Technology 8

Technology Audience Call Center Licensing 8

Harvard Business Review

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. Don’t keep relying on the same old social media platforms. SHRM reports that 84% of organizations use social media for recruiting, and 82% of them use it primarily in the hunt for passive candidates.

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

DECEMBER 7, 2018

This constantly increasing rate of technological advancement and social change is speeding up the pace of business and life itself, leaving most of us feeling time-poor. The former director of BBC News recently launched Tortoise Media , which defines itself as slow news and offers the tagline “slow down, wise up.”

Tourism 12

Tourism Hotels Transportation Fashion 12

Harvard Business Review

OCTOBER 6, 2015

In 2013, Jayne Juvan became one of the youngest partners ever at the Cleveland-based law firm Roetzel & Andres — thanks to Twitter. When Juvan started using social media a decade ago, very few lawyers used such tools. She then began to land clients through social media. They didn’t see the opportunity.

Media 8

Media Marketing Technology Engineering 8

Harvard Business Review

FEBRUARY 10, 2015

Yet, unlike money, the market for personal data is relatively embryonic. Similarly, trust erosion triggered by Edward Snowden’s revelations of government surveillance in mid-2013 are estimated to have cost U.S. technology companies as much as $35 billion in potential business.

Telecommunications 8

Telecommunications Cost-Benefit Analysis Reputation Survey 8

Harvard Business Review

MARCH 9, 2018

These companies spent millions to develop digital products, infrastructures, and brand accompaniments, and got tremendous media and investor attention, only to encounter significant performance challenges, and often shareholder dissent. We think there’s something more here than executive over-exuberance or slowing markets.

Technology 8

Technology Business Model CEO Marketing 8

Harvard Business Review

OCTOBER 8, 2015

The network effect, which describes how services and technologies become more valuable as more people use them, has driven the success of many internet companies. The advertising guru David Jones dubbed this mixing of branding and technology as “brandtech.” They leverage technology in innovative ways.

Brand 8

Brand Apparel Software Content 8

Harvard Business Review

MARCH 31, 2016

” In the article, a marketing expert explains why societal shifts would render the door-to-door salesman obsolete. Buyers used the salesman’s help to evaluate what products to purchase, especially for new technologies like clocks and sewing machines. ” That 1916 prediction didn’t prove true.

B2B 8

B2B B2C Uncertainty Forrester 8

Harvard Business Review

APRIL 14, 2017

For example, our survey, which asked managers of 13 functions, from sales and marketing to procurement and finance, to indicate whether their departments were using AI in 63 core areas, found AI was used most frequently in detecting and fending off computer security intrusions in the IT department.

Company 12

Company Survey Finance Engineering 12

Harvard Business Review

JANUARY 20, 2015

What, another clarion call urging executives to fundamentally rethink their business models through digital technology? The business media have had no shortage of these. Yet huge opportunities exist in using digital technology to evolve your business model by rethinking your existing products, economic models, and digital assets.

Business Model 8

Business Model Insurance Technology Audience 8

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Light dawns on the marketing spend!

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

DECEMBER 9, 2016

” Think of it as mass e-commerce for the black market (here’s a good primer ). The first DMN to hit mainstream awareness was Silk Road, the black market for illegal drugs that was shut down by the FBI as part of a multiagency effort in 2013. And it isn’t a problem just for consumers.

Software 8

Software Engineering Technology Analysis 8

Harvard Business Review

FEBRUARY 5, 2013

Now that the Super Bowl is over and we know who won the game, everyone's asking who won the marketing battle that surrounds it. The idea of improvisational marketing is a dangerous one to many of the big brands that advertise around the Super Bowl, for obvious reasons. — Oreo Cookie (@Oreo) February 4, 2013. No problem.

Advertising 9

Advertising Power Brand Media 9

Harvard Business Review

JUNE 3, 2014

With a market size of $8 billion in 2013 Massive Multiplayer Online Gaming (MMOG) is becoming big business. million as of 2013. LoL’s 2013 World Championship garnered online viewership of 32 million on Twitch.tv Welcome to the brave new world of e-Sports. And what a viewership!

Industry 8

Industry Sports Advertising Strategy 8

Harvard Business Review

AUGUST 28, 2017

While it’s clear that CEOs need to consider AI’s business implications, the technology’s nascence in business settings makes it less clear how to profitably employ it. While investment in AI is heating up, corporate adoption of AI technologies is still lagging. Furthermore, early AI adopters are 3.5

Survey 11

Survey Execution First-mover Advantage Technology 11

Harvard Business Review

AUGUST 21, 2018

Our research points to one possible reason: employers increased skill requirements during the recession, when high-skill workers were more plentiful, making it more difficult to fill those positions as the job market began to recover. ” Of course, this theory predicts that skill requirements should fall when the labor market tightens.

Education 10

Education Skills Marketing Industry 10

Harvard Business Review

AUGUST 21, 2014

If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. Vox Media, a venture-funded publishing start-up, recently lured Ezra Klein away from the Washington Post. Aren’t publishers failing?” Publishing start-ups are hot.

Venture Capitalist 8

Venture Capitalist EBITDA Venture Funding Magazine 8

Harvard Business Review

MARCH 6, 2013

Mobile technology presents all marketers with a tantalizing proposition. The chance to tap into this ever-present and intimate consumer channel at such tremendous scale seems like a no-brainer for marketers. But marketing spend on mobile pales in comparison to time spent there by consumers. At my company, Mondel?z

Strategy 8

Strategy Advertising First-mover Advantage ROI 8

Harvard Business Review

MARCH 25, 2015

years in 2013. Faced with such dramatic shifts in their market, many insurers have fallen into the classic trap of trying to figure out how to sell their existing products, rather than creating new sales engagement models that focus on customers’ real needs. Then there is the “longevity paradox.” years in 1950 to 81.1

Insurance 8

Insurance Policies Productivity Products 8