Strategy Driven

JUNE 15, 2015

Business users sent and received on average 121 emails a day in 2014, and this is expected to grow to 140 emails a day by 2018. Remember Your Audience – don’t get so caught up in what the goal of your email campaign is you forget the audience. Put the customer first in everything.

Marketing 50

Marketing Discount Competitive Advantage Audience 50

Harvard Business Review

OCTOBER 8, 2015

One group of high-growth consumer brands, in particular, has been harnessing the power of the “brand network effect,” by leveraging technology to build large, passionate online communities around their products. And as these communities grow, their branding becomes exponentially more powerful. ’s $59 billion).

Brand 8

Brand Apparel Software Content 8

Harvard Business Review

MAY 11, 2015

Different surveys show that in 2014, 36% of global employers reported talent shortages , the highest percentage since 2007, and in a more recent 2015 survey, 73% of CEOs reported being concerned about the availability of key skills. Employer branding was predominantly outward facing and advertising driven, and fell under Resourcing and HR.

Brand 8

Brand CEO Reputation Advertising 8

Steve Farber

MARCH 26, 2014

Our audiences are hungry to learn something new, practical, and immediately applicable to winning the day and overcoming the many daunting leadership challenges they face at work. Here’s a guy who one minute is up on stage in front of 50,000+ fans in venues around the world, and the next he’s at his desk managing a thriving brand.

Press Release 71

Press Release Simon Magazine Participative 71

Strategy Driven

APRIL 3, 2014

Crafting and writing a branded healthcare executive resume, that differs from the traditional medical resume, can make a significant difference in your executive job search results and improve the opportunities to land that next-level position in pharmaceutical, biotech and medical device industries. You must appeal to all of these audiences.

Tactics 52

Tactics Execution Pharmaceuticals Human Capital 52

Marshall Goldsmith

FEBRUARY 8, 2018

World authority on branding and culture transformation. Liz Smith – Chairman and CEO, Bloomin’ Brands (Outback, Flemings, Carrabba’s, Bonefish Grill) – one of the world’s largest casual dining companies. Builder of global brands including Alka-Seltzer, Chevrolet, and Deloitte & Touche. Board of Directors, Ralph Lauren.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Harvard Business Review

JUNE 23, 2016

This is a fundamental shift not only for the TV channels, which will have to completely rethink their revenue model, but also for brands, which find it incredibly, and increasingly, difficult to capture the attention of empowered, impatient consumers. in 2014, to over $6 billion, and is set to reach over $11 billion by 2019.

Bond 8

Bond Productivity Products Advertising 8

Harvard Business Review

MAY 6, 2015

The “ iGen Goes to School ” study found that iGens require information on-demand, and trust the advice of friends, even strangers, more than authority figures, organizations, and brands on social media. iGens share almost everything online and expect brands to use this information when communicating with them.

Marketing 8

Marketing How To Brand Media 8

Harvard Business Review

JANUARY 19, 2015

Platforms can easily scale to serve gigantic audiences, and their lucrative possibilities beckon to established players that are often called “publishers.” ” Meanwhile, many publishers have solid brand identities that are alluring to platforms. Those two are just completely different world views.

Business Model 8

Business Model Content Incentives Audience 8

Harvard Business Review

MAY 18, 2015

For example, even in 2013, Scottish fashion brand Lyle & Scott put out a call for a new CEO on Twitter. They linked to a microsite so people could learn about the brand’s history, what it takes to be a leader, and how to apply. WANTED: #CEO for our iconic british brand. This rate jumped from 48% in 2012 to 80% in 2014.

Media 8

Media CEO Video Chief Executive Officer 8

Harvard Business Review

APRIL 15, 2016

It has changed how users expect to interact with companies and brands online, and it is forcing firms to use messaging to fulfill customer expectations. For comparison, a good open rate for email is 22% , and a post performing well on Facebook is seen by 7% of the intended audience.). How can my brand help them solve that need?”

Brand 8

Brand Real Estate Content Apparel 8

Harvard Business Review

FEBRUARY 26, 2014

Because creating brand new content can be expensive, many companies take a hybrid approach, leveraging translations of some of their English content while also using transcreation to generate content that is unique and culturally relevant. For one thing, English sites are simply what’s on the web for the U.S.

Marketing 8

Marketing Market Segmentation Content Customer Loyalty 8

Harvard Business Review

NOVEMBER 4, 2015

In many ways, app developers, like popular consumer brands in a supermarket, are locked in a fight for two scarce resources: consumer attention and shelf space. It’s why brands invest heavily in marketing, pricing strategies, and store positioning to raise awareness, encourage engagement, and drive sales.

Development 8

Development Advertising Download Budgeting 8

The Horizons Tracker

NOVEMBER 30, 2019

And a lot of them have very little trust in marketing – or brands, as studies have found. . But most importantly, they have the trust of their followers: they’re regular people, which automatically makes them more trustworthy than a brand. . In most cases, these goals are brand awareness, lead acquisition, and customer acquisition. .

Brand 80

Brand Media Audience Content 80

Harvard Business Review

NOVEMBER 28, 2013

Ironically, the Chinese government itself is the source of many online rumors, some of which may be efforts to shape Chinese consumers’ perceptions of foreign brands and companies. Chinese media seized the opportunity to cast doubt on foreign brands, running headlines like “Could the worship of foreign milk powder be coming to an end?”

Media 8

Media Report Brand Price 8

Harvard Business Review

MARCH 3, 2015

With real people, moreover, 8% of internet users account for 85% of clicks on display ads, and 85% of social media updates come from less than 30% of a company’s social-media audience. Data released in 2014 by comScore indicated that more than half of online display ads appear on parts of a web page that are not viewable.

Media 8

Media Advertising Public Relations Forrester 8

Harvard Business Review

FEBRUARY 4, 2014

2014 is a crucial year for Stamford, Conn.-based Even the fans at last night’s Monday Night RAW in Omaha (whose arena was not nearly as rowdy as the Pittsburgh crowd) reached the television audience at home loud and clear with momentary chants various times throughout the night for C.M. Branding Customers Marketing'

Storytelling 8

Storytelling Audience Sports Company 8

Strategy Driven

MARCH 13, 2014

With this in mind, globally regarded business growth authority Steve Blue, CEO of Miller Ingenuity – a 60-year old company that successfully implemented a corporate rebranding effort, offers these 7 best practice keys for effectively executing a rebranding initiative: Key #1: Get clear on what a brand is. A brand is not just your logo.

Execution 52

Execution Succession Brand Open-book 52

Harvard Business Review

MARCH 6, 2015

Apple has a similar split , with 60% of its 2014 fourth-quarter revenue accounted for by international markets. They view global marketing and localization not as a burden, but as an advantage against competitors, which enables them to attract customers in other markets, better serve them, and convert them into advocates for their brands.

Company 8

Company Globalization Software Wireless 8

Harvard Business Review

DECEMBER 24, 2014

Here, a few highlights from 2014. Four years later, she sold the natural-look brand to Estee Lauder – but retained full creative control. It didn’t make sense to me that some faceless executive would be responsible for a decision that affected my show and its relationship with the audience.

Career 13

Career Learning-by-Doing Hedge Creativity 13

Eric Jacobson

NOVEMBER 12, 2014

Compete Every Day is a lifestyle brand devoted to inspiring the competitive mindset that each one of us has a life worth competing for. Jake : We always had that goal on the board as a focal point and will continue to grow the customer base and audiences over the next year and more. Every second. Every Tuesday night at 7 p.m.

Entrepreneur 69

Entrepreneur Advice Apparel Audience 69

Harvard Business Review

SEPTEMBER 7, 2016

Chaiwalas already cook over fires to make their tea, so using the HomeStove as an alternative could immediately demonstrate the benefits of our product to a captive audience — a bit of a drink and a show, if you will. In 2014 we partnered with Greenlight Planet to take a spin at door-to-door stove selling.

Marketing 8

Marketing Microfinance Retail Development 8

Harvard Business Review

MARCH 31, 2016

Like many brands, Lilly Pulitzer wanted to better understand millennial shoppers. At the same time, we knew the brand could not survive by focusing only on the customers that had already been buying our styles for years. Deeper understanding of the Lilly customer provided the data to push forward on broader brand initiatives as well.

Marketing 8

Marketing CRM Brand Retail 8

Harvard Business Review

MARCH 29, 2016

In 2014, women constituted only 14% of GoDaddy’s engineering interns and new graduate hires. So how much does a company’s reputation as a place to work — its employer brand — really matter when it comes to hiring? Knowing this will inform your brand efforts and help engage your prospects.

Reputation 8

Reputation Company Cost RACI 8

Harvard Business Review

OCTOBER 2, 2015

Indeed, companies are already harnessing its power at every stage in the customer relationship lifecycle—from building up-front brand awareness to reminding customers of their success. Here’s how to use data at each step in the marketing journey: Build brand awareness, like Allstate.

Stage-Gate 8

Stage-Gate Brand Content Media 8

Harvard Business Review

JUNE 8, 2016

Companies typically build customer journey maps (CJMs) based on surveys, in-store activity, and users’ interactions on the brand website and app. While brands’ CJMs rely heavily on customer satisfaction surveys, surveys are notoriously unreliable , skewed by low participation rates, biased questions, and unreliable responses.

Brand 8

Brand Survey Media Audience 8

Harvard Business Review

JULY 2, 2015

It’s actually a teachable moment for brands. The White House could have tried, like many brands and institutions do, to ignore or deny our new reality around visual content. That means roughly a trillion photos were taken and shared socially in 2014. Use visual content to engage different voices as brand storytellers.

Storytelling 8

Storytelling Brand Content Policies 8

Harvard Business Review

FEBRUARY 17, 2017

Weber Shandwick, where I serve as chief reputation officer, and KRC Research surveyed 1,050 senior executives and 2,100 consumers across 21 markets worldwide to find out what people expect from corporate brands. Leaders know they have to tailor a message or narrative to their audience. Personalize your narrative.

Politics 10

Politics CEO Reputation Crisis 10

Harvard Business Review

JULY 28, 2014

In response, capturing the right data has become the key capability in finding and engaging audiences. They orchestrate content marketing tactics that situate their brands at the moments that matter to their audiences. Both of these are examples of brands that look and act like publishers, not carnival barkers.

Storytelling 11

Storytelling Brand Audience Marketing 11