Leading Blog

DECEMBER 22, 2016

By adding digital without compromising the quality of the 160-year-old brand, Burberry regained market superiority in the new retail economy. In 2014, it had more than twice the administration assets of its closest competitors. CEO Angela Arendt and her team created digital and omni-channel shopping experiences to stay relevant.

Company 150

Company How To Retail Banking 150

Great Leadership By Dan

MARCH 30, 2017

Or say he wants creativity and innovation, only to criticize every new perspective? While I was coaching this leader, he vented that his staff lacked creativity. They discovered, as did we, that culture and company values were the biggest driver of a company’s brand. What about your organization? They just look at me blankly.

Brand 120

Brand Innovation Energy Follow-up 120

Great Leadership By Dan

APRIL 7, 2014

Welcome to the April 2014 edition of the Leadership Development Carnival! It''s an interesting website with some creative workplace ideas, and well worth checking out." Anna Farmery from The Engaging Brand recommends the book Brief by Joe McCormack. "I

Management 277

Management How To Mentor Open-book 277

Leading Blog

DECEMBER 25, 2016

Creating meaning, teaching, empathy, self control, creativity, emotional intelligence, and the ability to define consequences, will be indispensable skills to prosper in the future. He provides practical tools to “unleash” the hidden creativity in all of us. The thrill of breakthrough creativity and breakaway performance.

Books 150

Books Leadership Cialdini Govindarajan 150

The Horizons Tracker

JULY 15, 2019

A recent report from Deloitte highlighted how customer service has transitioned from the cost center of old, and the most sophisticated companies now aim to create experiences that delight customers and turn them into loyal devotees of the brand. This frees up staff to work on the prickly and creative challenges that humans are perfect for.

Technology 44

Technology Cost Center Comparison Discount 44

Tanveer Naseer

MARCH 10, 2015

Innovators think of a company not in terms of what it is or what it does, but in terms of what it knows —its skills and unique capabilities—and what it owns —such as infrastructure, proprietary technologies, standards, patents, brands, customer data, and so on. Steve Jobs also understood this principle very well. Jeff Bezos gets this, too.

How To 100

How To Retail Core Competence Innovation 100

QAspire

JUNE 26, 2014

This was the topic of June Edition of #IndiaHRChat in presence of special guest Faisal Hoque – an entrepreneur, author of Everything Connects – How to Transform and Lead in the Age of Creativity, Innovation and Sustainability (McGraw Hill, Spring 2014) and contributor to FastCompany and Huffington Post. _Kavi absolutely!

Agility 175

Agility Leadership Career Short-term 175

Strategy Driven

APRIL 10, 2014

Consequently, attracting and retaining high quality employees is ‘job one’ in 2014. Groups who are trust bonded are more likely to express creative ideas, and thus solve more problems, resulting in greater satisfaction and again, stronger friendships. Copyright 2007-2014 by StrategyDriven Enterprises, LLC.

Company 50

Company Open-book Bond Competitive Advantage 50

Harvard Business Review

AUGUST 14, 2015

The Google brand is one of the most valuable brands in the world. In 2014, Interbrand placed a valuation of the brand at $107.43 billion, only trailing the Apple brand in value. A reasonable person might ask, if the Google brand is so well-known, why muddy the waters by introducing a new parent brand, Alphabet?

Brand 8

Brand Banking Apparel Strategy 8

Strategy Driven

SEPTEMBER 18, 2014

Don’t get artsy unless you are looking for a job in a creative field. Cite every internship and recognized brand company name. Copyright 2007-2014 by StrategyDriven Enterprises, LLC. It should be free from typos, organized and feature a classic font. It should be one-page long and leverage every marquis interaction you have had.

Advice 64

Advice Reference Competitive Advantage Benchmarking 64

Harvard Business Review

APRIL 1, 2013

Now that every business has a web presence that allows it to publish daily, it's easy to post creative content for April 1 only to take it down by April 2. If you think about it, even a joke that's just okay is going to get more positive attention for your brand than almost anything else you could do today, or this month.

Brand 8

Brand Power ROI Committee 8

Steve Farber

MARCH 26, 2014

He has orchestrated the upcoming leadership summit with creativity and productivity as central themes of the conference. Here’s a guy who one minute is up on stage in front of 50,000+ fans in venues around the world, and the next he’s at his desk managing a thriving brand. The event will run for three days starting April 11.

Press Release 71

Press Release Simon Magazine Participative 71

Marshall Goldsmith

FEBRUARY 8, 2018

World authority on branding and culture transformation. Liz Smith – Chairman and CEO, Bloomin’ Brands (Outback, Flemings, Carrabba’s, Bonefish Grill) – one of the world’s largest casual dining companies. Builder of global brands including Alka-Seltzer, Chevrolet, and Deloitte & Touche. Board of Directors, Ralph Lauren.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Strategy Driven

APRIL 4, 2016

Our job was to come up with innovative ideas to move our country forward and for that we needed the space to think and be creative. The formerly top-selling brand experienced a scandal that put its future in danger. Build bonds to strengthen trust. But that’s also how business is. Look at Volkswagen in 2015.

How To 50

How To Chief Information Officer Tourism Politics 50

Harvard Business Review

SEPTEMBER 17, 2018

People are inundated with different brands as they stroll through the streets, scan through their social media newsfeeds, and binge television. But in an increasingly digital world, businesses have to get creative. Take Coca-Cola’s 2014 “Share a Coke”campaign. KAZUHIRO NOGI/Getty Images.

Productivity 10

Productivity Products Reis Film 10

Modern Servant Leader

MARCH 29, 2021

In my 2014 book, “ Paradigm Flip: Leading People, Teams, and Organizations Beyond the Social Media Revolution “, I explained that companies could no longer hide behind “corporate veneers” Previously, if an employer had a horrible culture, they could masquerade as a great company through creative marketing.

Servant Leader 151

Servant Leader Human Capital Leadership Construction 151

Harvard Business Review

JULY 3, 2015

It starts by understanding customers’ affinity with the brands. Most leaders are already working to deepen customers’ relationships—converting uninterested consumers (transactors) into passionate brand advocates (promoters). These four types of customers represent different levels of brand affinity: 1.

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

JANUARY 5, 2016

Like so many other professional associations and industry organizations, the CTA followed the conventions of association branding: update the terms, but keep the words and the acronym fairly close to the previous version. Consumer-facing brands offer useful lessons here. I recognize that seizing these opportunities won’t be easy.

Brand 8

Brand Industry Health Care Diversity 8

Harvard Business Review

JULY 16, 2014

In an ironic turn, cab drivers in London, Paris, Berlin, and Madrid decided to strike in June, 2014 to protest Uber. They are realizing that the open marketing systems gives brands the ability to do what agencies did themselves by creating their own marketing content and media channels. Take more control.

Marketing 8

Marketing Disintermediation Hotels Brand 8

Harvard Business Review

OCTOBER 14, 2014

Not quite able to afford the top brands, they’re nevertheless willing to pay a little more for something they perceive might be close. Second, because they can’t yet afford the high-margin top brands, they’re not all that attractive to incumbents worried about generating enough cash to cover their high fixed and variable costs.

Industry 15

Industry Price Business Model Disruptive Innovation 15

Harvard Business Review

JULY 31, 2018

Emotional inputs will create a shift from data-driven IQ-heavy interactions to deep EQ-guided experiences, giving brands the opportunity to connect to customers on a much deeper, more personal level. What are your customers’ emotional intentions when interacting with your brand? What is the nature of the interaction?

Self-aware 8

Self-aware Analysis Brand Automotive 8

Harvard Business Review

JULY 25, 2017

trillion in 2014. “Good marketing is not about winning creative awards or telling interesting stories,” Avery says. “In principle, managers should try to estimate the full cost of the marketing activity, including creative development, media spend, and customer-facing staff time.”

ROI 8

ROI Marketing Marketing Mix Cost of Capital 8

Harvard Business Review

JULY 21, 2015

The idea first came to me when I read a post on the New Yorker blog by Cody Walker, a University of Michigan creative writing professor and New Yorker caption contest winner. As a creative writing professor, Cody’s goal is to fix the broken assumptions of the inexperienced writer.

Creativity 8

Creativity Class Sharpe Marketing 8

Harvard Business Review

AUGUST 30, 2016

In 2014 Heineken was facing a challenge around the world: Its consumers, especially the young “in crowd,” were beginning to prefer local craft beers that were seen as more authentic. How can a global brand stay relevant to these consumers? Heineken’s Cities of the World. BuzzFeed’s Native Ads.

Advertising 8

Advertising Retail Content Brand 8

Harvard Business Review

SEPTEMBER 3, 2014

The Verge reported that Uber sent out brand ambassadors with burner phones and credit cards. The story was picked up by CNN Money , which reported that Lyft’s internal data suggesting 5,560 canceled rides between October 2013 and August 2014. Everyone is familiar with Glass Door, Monster.com, and LinkedIn.

Industry 8

Industry Supply Chain Engineering Competitive Advantage 8

Harvard Business Review

SEPTEMBER 24, 2018

The remainder work for Orange (née French Telecom), which launched VBN in 2014 to teach its programmers and engineers how to work with and learn from people outside of the company. One is what we call open houses , in which companies offer workspace as a public amenity, typically for brand-building.

Company 10

Company ROI Metrics Engineering 10

Harvard Business Review

JANUARY 5, 2018

But the role is becoming important in many other industries as well, such as creative arenas (for example, product design in retail) and communications. In 2014 the company shelled out $650 million to buy AI startup DeepMind Technologies and went to great lengths to keep that firm’s 50 AI scientists and engineers in place.

McKinsey 8

McKinsey Human Resources Reputation Brand 8

Harvard Business Review

DECEMBER 24, 2014

Here, a few highlights from 2014. Four years later, she sold the natural-look brand to Estee Lauder – but retained full creative control. “When you collaborate with someone else on something creative, you get to places that you would never get to on your own. We asked her how she stays ahead of the curve.

Career 13

Career Learning-by-Doing Hedge Creativity 13

Harvard Business Review

JULY 18, 2017

Midway through 2014, GE Appliances launched FirstBuild — a GE-equipped innovation lab and micro-factory — to augment the strengths of a long-established company with those of an entrepreneurial startup. The FirstBuild Experiment. Separation is the key. We expect many will find FirstBuild a compelling precedent.

Innovation 8

Innovation Early Adopters Marketing Retail 8

Harvard Business Review

OCTOBER 21, 2015

” With Amazon having such a big head start – claiming a customer base of 244 million in 2014, it’s hard to see how brick-and-mortar retailers can catch up. The top priority for all brick-and-mortar chains should be to capitalize on their biggest asset – customers who visit their stores and connect with their brand.

Airlines 8

Airlines Retail Loyalty Price 8

Harvard Business Review

DECEMBER 18, 2013

Aquent , a global staffing firm that finds jobs for marketing, creative, and digital professionals is creating a MOOC to teach job candidates HTML5. Make 2014 the year you become visible to your dream employer. The next time you’re on your favorite social networking site, seek out employers you hope to work for one day.

Company 12

Company Media Engineering Software 12

Harvard Business Review

MAY 21, 2018

“In bringing together a specialist direct-marketing agency with a generalist creative shop, cultural differences were bound to arise, given the contrast in customer approach and sensibilities. ” Millions of lost dollars from client defections later, FCB split from Draft and reverted back to its origins in 2014.

Company 9

Company Direct Marketing Execution Taylorism 9

Tanveer Naseer

JANUARY 6, 2015

If the Circle were a real company, it would sit atop Fortune’s list of the 100 Best Companies to Work For with its platinum medical insurance, free gourmet lunches, health club, laundry service, pet sitting, luxury commuter buses, and the Menlo-like opportunity to be creative and learn on company time.

Influence 100

Influence Succession Ethics Bureaucracy 100

Harvard Business Review

JULY 27, 2017

At the time, BMW had no dedicated, company-spanning unit to leverage the creative power of startups. The two managers secured buy-in from top BMW R&D executives to launch such a unit, and they received top-management approval for the unit in July 2014. A New Name and a Unique Brand Identity.

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

MARCH 16, 2015

Today’s brand-new workplaces may contain officeless offices, cubeless cubelands, and collaborative spaces only surrounded by glass walls. Those with the budgets to get more creative can consider drop ceilings that soak up sound and incorporate shapes, colors, and designs. But an open office has downsides.

Bottom-up 8

Bottom-up Environment Productivity Products 8

Harvard Business Review

FEBRUARY 4, 2014

2014 is a crucial year for Stamford, Conn.-based Fans were shocked when retired wrestler Mick Foley, a longtime face of the company, wrote about his disgust with the WWE’s creative direction and his plans to throw a brick through his TV after watching the way the WWE was actively defying its dedicated fans after the Royal Rumble.

Storytelling 8

Storytelling Audience Sports Company 8

Harvard Business Review

MAY 8, 2017

Satya Nadella, for instance, joined Microsoft in 1992 and worked his way up to running its cloud computing effort, building that business unit into a viable new growth platform before becoming CEO, in 2014. The same was true of Adobe’s Shantanu Narayen. The result was the Booking.com platform.

Franchising 15

Franchising CEO Business Model Strategy 15