The Swedish CEO Who Runs His Company Like a CrossFit Gym
Harvard Business Review
MARCH 12, 2018
This hasn’t gone unnoticed by some leaders, and a new generation of CEOs taking a cue from this last bastion of the Protestant work ethic. When he was brought in as CEO in August 2014, the company wasn’t in great shape. In many ways, working for Henrik Bunge is like working with a personal trainer.
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