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Foolproof Your Online Marketing Strategy

Strategy Driven

Check out these dynamite online marketing methods. The first step to marketing success is to start with your website. SEO or ‘search engine optimization’ is an important part of the online marketing process. Your marketing strategy will doubtless have a particular demographic in mind. Marketing & Sales'

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New Markets: Why Leaving Your Comfort Zone Is A Good Idea

Strategy Driven

As a business owner, you will doubtless have particular markets that you sell your wares to. Your target market will be people that want to cycle for leisure and competition purposes. Of course, those new markets might sound lucrative, in theory. Competition can often be quite tough, depending on your market and location.

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Growing Gap Between Millennials and Employers

Chart Your Course

This gap is having a negative impact on the engagement and retention of this generation, and is likely one of the primary reasons why Millennials will be looking for new opportunities in 2015. Financially successful/market leader. Having a strong management and leadership team (30 percent). Job Hopping Ahead in 2015.

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Change management and sales: influencing the buying decision path

Strategy Driven

some sort of change management to ensure that the new and the old work together. Bringing in something new into an existent system – whether it’s a purchase or an implementation – is a change management problem. A Buying Decision Is A Change Management Problem. A Buying Decision Is A Change Management Problem.

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Leaders, Want To Master Innovation? Then Get Funny!

Tanveer Naseer

Of course, humor can be highly subjective and what one person finds hilarious another person may not – so knowing your audience is paramount. Lilli Marten Christ is an energetic development manager who works for German automotive firm Daimler AG in China, and opens each of her weekly team meetings with a joke or a riddle.

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The Idea Is Not Enough

Strategy Driven

I think this is a more current, less naïve and definitely more complex concept in the sense that an idea may be brilliant, but if it is the wrong time, placed in the wrong market, by the wrong team, it will not go anywhere. Maple was a huge success; they managed to make US $20 million sales in a year, but then they went bankrupt.

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Playing the Long Game: The Employee Retention Process in HR

HR Digest

The World Bank has projected a 9 million skilled and semi-skilled ICT workers shortage to affect Indonesia between 2015-2030. While it can feel like a localized issue, such market changes are just as possible in U.S. industries and it emphasizes the importance of the retention process in HR.

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