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The Importance Of Trademarks To Startups

The Horizons Tracker

“We hypothesized that trademarks play two important roles: a protective role, leading to better product market performance; and an informational role, signaling higher firm quality to investors,” the researchers say.

IPO 52
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Face-to-face networking is still the key to connections.

Strategy Driven

I started in the insurance business in 1993 as a fresh graduate from East Carolina with a finance degree. One of my best friends, Richard Herd, and I were talking one day about me not continuing to participate in the Chamber. How to hire, fire, train, and market business. Rotary has been a great organization to participate in.

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How Companies Are Already Using AI

Harvard Business Review

For example, our survey, which asked managers of 13 functions, from sales and marketing to procurement and finance, to indicate whether their departments were using AI in 63 core areas, found AI was used most frequently in detecting and fending off computer security intrusions in the IT department. Our research says otherwise.

Company 11
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The Twelve Sales Metrics that Matter Most

Harvard Business Review

Sixty-four percent of study participants have vertical sales specialists on their sales force (calling on verticals such as public sector, finance, healthcare, manufacturing, etc.). Sixty-three percent responded that they have specialized inside salespeople that are dedicated to SMB (small to medium business) or mid-market sales.

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How Large NGOs Are Using Data to Transform Themselves

Harvard Business Review

and globally, and Habitat for Humanity, which works in 70-plus nations to provide home construction, rehabilitation, and increased access to shelter and financing, gathered data from their sites to make the case for profound change. Frontline Data as Wake Up Call. A critical part was adapting a proven model in a related field: microfinance.

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Dealing With Investors the Sam Palmisano Way

Harvard Business Review

What was so horrible about publicly traded companies that he’d consider being a CEO again, but only if he could avoid public markets? He succeeded in charming Wall Street … without ever deigning to participate in one of his company’s quarterly earnings conference calls or talking up its prospects on CNBC. Short answer: no.

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Digital Transformation Doesn’t Have to Leave Employees Behind

Harvard Business Review

Drucker Forum 2015: Managing in the Digital Age. This post is one in a series of perspectives by presenters and participants in the 7th Global Drucker Forum. Roland Berger applied its methodology to the French labor market and estimated that 42% of French jobs could be at risk.