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Change management and sales: influencing the buying decision path

Strategy Driven

Sales, marketing automation, and the new telemarketing field, ignore the change management aspect of what buyers must accomplish and instead focus on figuring out how and what and to whom to pitch their solution. We are holding a hammer, waiting for the time when they are ready with a nail. Let me back track a bit. All rights reserved.

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What investment in your business are you REALLY making?

Strategy Driven

Big companies hammer their entire workforce to make certain that their customer satisfaction scores are high or higher, when they could be (should be) creating an internal training program that begins with the word wow, and progresses upward from there. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. Consider leaving a comment!

ROI 50
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Recruiting Strategies for a Tight Talent Market

Harvard Business Review

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. According to the Society for Human Resource Management (SHRM), late 2015 was the most difficult hiring period in four years. Just one year later, Glassdoor named Genesys one of the Best Places to Work for 2015.

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Shutting Down Your Business Gracefully

Harvard Business Review

Home Run Media, a media agency that helped its clients plan and carry out their marketing strategies, had been operating for more than a decade when a key client in the fantasy sports industry began to grow rapidly, thanks in part to Home Run’s work and to a healthy dose of venture capital that was fueling its growth. He wanted out.

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Yes, Short-Termism Really Is a Problem

Harvard Business Review

.” Keiretsu “was widely seen as a great Japanese strength,” Summers notes, “yet even apart from Japan’s manifest macroeconomic difficulties, Japanese companies lacking market discipline have squandered leads in sectors ranging from electronics to automobiles to information technology.”

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