Rethinking Marketing Measurement from the Ground Up - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE
Harvard Business Review
AUGUST 9, 2016
By Matt Lawson, Managing Director, Ads Marketing at Google. From the moment smartphones touched human hands, they began to change how people interact with brands. They expect brands to answer their questions and deliver the exact experiences they want at the moments they need to know, go, do, or buy things.
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