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Rethinking Marketing Measurement from the Ground Up - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

Harvard Business Review

By Matt Lawson, Managing Director, Ads Marketing at Google. From the moment smartphones touched human hands, they began to change how people interact with brands. They expect brands to answer their questions and deliver the exact experiences they want at the moments they need to know, go, do, or buy things.

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Psychology Is the Key to Detecting Internal Cyberthreats

Harvard Business Review

Yet, Intel Security’s 2016 Report states that among companies experiencing data breaches over the past few years, insiders were responsible for 43% of data loss, half of which was intentional and malicious. As Forrester’s July 2016 Hunting Insider Threats report states, “Insiders are people, not computers.

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What HoloLens Has That Google Glass Didn’t

Harvard Business Review

James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. As an executive, you care about this because in Forrester’s Technographics survey data, there are 7.2 This one comes to mind.). Is there any reason for them to pay attention to HoloLens?