article thumbnail

Psychology Is the Key to Detecting Internal Cyberthreats

Harvard Business Review

Yet, Intel Security’s 2016 Report states that among companies experiencing data breaches over the past few years, insiders were responsible for 43% of data loss, half of which was intentional and malicious. As Forrester’s July 2016 Hunting Insider Threats report states, “Insiders are people, not computers.

article thumbnail

Rethinking Marketing Measurement from the Ground Up - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

Harvard Business Review

By Matt Lawson, Managing Director, Ads Marketing at Google. Marketers who link their metrics to business results are three times more likely to hit revenue goals than those who don’t (Source: Forrester, “ Discover How Marketing Analytics Increases Business Performance ,” March 2016).

article thumbnail

What HoloLens Has That Google Glass Didn’t

Harvard Business Review

James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. As an executive, you care about this because in Forrester’s Technographics survey data, there are 7.2 This one comes to mind.). Is there any reason for them to pay attention to HoloLens?