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Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success

Modern Servant Leader

eCommerce Influence: By 2016, more than half of the dollars spent in US retail will be influenced by the Web. Influence on Retail: By 2016, $689 Billion will be influenced by mobile retail. Forrester Research: US Cross-channel Retail Forecast 2011 to 2016. Forrester Research: US Online Retail Hits $200 Billion.

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Psychology Is the Key to Detecting Internal Cyberthreats

Harvard Business Review

Yet, Intel Security’s 2016 Report states that among companies experiencing data breaches over the past few years, insiders were responsible for 43% of data loss, half of which was intentional and malicious. As Forrester’s July 2016 Hunting Insider Threats report states, “Insiders are people, not computers.

Insiders

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Rethinking Marketing Measurement from the Ground Up - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

Harvard Business Review

Marketers who link their metrics to business results are three times more likely to hit revenue goals than those who don’t (Source: Forrester, “ Discover How Marketing Analytics Increases Business Performance ,” March 2016). And while more data is always great, what marketers really need are more insights.

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What HoloLens Has That Google Glass Didn’t

Harvard Business Review

James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. As an executive, you care about this because in Forrester’s Technographics survey data, there are 7.2 This one comes to mind.). Is there any reason for them to pay attention to HoloLens?

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What Blockchain Could Mean for Marketing

Harvard Business Review

Forrester reports that as much as 56% of all display ad dollars were lost to fraudulent inventory in 2016. Digital advertising is complex, because ensuring that the media that was purchased was actually delivered as it was intended, is non-trival today.