2016, Forrester, Management and Objective

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2016

Forrester

Management

Objective

Rethinking Marketing Measurement from the Ground Up - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

Harvard Business Review

AUGUST 9, 2016

By Matt Lawson, Managing Director, Ads Marketing at Google. Marketers who link their metrics to business results are three times more likely to hit revenue goals than those who don’t (Source: Forrester, “ Discover How Marketing Analytics Increases Business Performance ,” March 2016).

Marketing

Marketing Content Metrics Forrester

What HoloLens Has That Google Glass Didn’t

Harvard Business Review

JANUARY 29, 2015

James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. As an executive, you care about this because in Forrester’s Technographics survey data, there are 7.2 This one comes to mind.). Is there any reason for them to pay attention to HoloLens?

Forrester

Forrester Technology Execution Automotive

Leadership Digital

Rethinking Marketing Measurement from the Ground Up - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

What HoloLens Has That Google Glass Didn’t

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