How To Sell With A Story
Eric Jacobson
FEBRUARY 25, 2021
Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want.
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