Remove 2017 Remove Development Remove Forrester Remove Marketing
article thumbnail

Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Indeed, broadly speaking, everything we do is marketing. ).

Brand 277
article thumbnail

Engaging Employees in Health Care Data Security

Harvard Business Review

Healthcare data is also highly prized on the black market because there are so many lucrative ways to use it fraudulently, so it’s often a more attractive target than financial or other personal data. Develop Content That’s Worthy of Attention. That said, it seems much lower on the priority list than it should be.

article thumbnail

What HoloLens Has That Google Glass Didn’t

Harvard Business Review

James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. As an executive, you care about this because in Forrester’s Technographics survey data, there are 7.2 This one comes to mind.). Is there any reason for them to pay attention to HoloLens?