Leading Blog

SEPTEMBER 2, 2019

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Indeed, broadly speaking, everything we do is marketing. ).

Brand 276

Brand Forrester Influence Advertising 276

Chart Your Course

DECEMBER 28, 2017

It will be important for companies to remain vigilant to market opportunities and not dismiss investments that have not worked in the past, but could benefit from some adjustment. Another result of the tightening labor market is that employers will get serious about upskilling their own people. Archived editions are posted at [link].

Trends 100

Trends Forrester Agility Emotional Intelligence 100

Harvard Business Review

AUGUST 9, 2016

By Matt Lawson, Managing Director, Ads Marketing at Google. Consumers expect more of marketers now. Read more from Google Analytics 360 Suite: Marketing Analytics Can Improve the Customer Experience. 3 Ways Marketing Organizations Can Make Data More Actionable. Marketers need to know. That’s a tall order.

Marketing 8

Marketing Content Metrics Forrester 8

Harvard Business Review

MARCH 14, 2018

Digital natives who grew up with the Internet and smartphones have transformed the way B2B buyers research purchases, qualify vendors and make purchases—changing the rules of the game for marketers and product managers. First impressions matter as much as ever in B2B markets.

B2B 8

B2B Schein Forrester CRM 8

Harvard Business Review

MARCH 28, 2018

Healthcare data is also highly prized on the black market because there are so many lucrative ways to use it fraudulently, so it’s often a more attractive target than financial or other personal data. Healthcare is a high stress environment, where, understandably, information security training is often not the top priority.

Health Care 9

Health Care Forrester Policies Tactics 9

Harvard Business Review

JANUARY 29, 2015

James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. As an executive, you care about this because in Forrester’s Technographics survey data, there are 7.2 This one comes to mind.). Is there any reason for them to pay attention to HoloLens?

Forrester 8

Forrester Technology Execution Automotive 8