Leading Blog

SEPTEMBER 2, 2019

A survey of 4500 people in 2017 by Forrester Research found that some 36 percent of adults say they actually prefer using digital customer service—including bots—over interacting with a human.”. Chatbots: “There is a growing willingness among many of us to deal directly with machines.

Brand 278

Brand Forrester Influence Advertising 278

Chart Your Course

DECEMBER 28, 2017

“According to Randstad Sourceright’s 2017 Talent Trends survey, a majority (84 percent) of C-suite executives and human capital leaders believe AI and robotics will have an impact on the workplace in the next three to five years.” © Copyright 1998-2017 by The Herman Group of Companies, Inc., all rights reserved.

Trends 100

Trends Forrester Agility Emotional Intelligence 100

Harvard Business Review

MARCH 14, 2018

A 2017 Forrester Research study indicates that digital natives prefer short bursts of information, often in visual formats, and they think phone calls are tedious and disruptive. The youngest in this cohort have a particularly strong preference for social media as a source of information.

B2B 8

B2B Schein Forrester CRM 8

Harvard Business Review

MARCH 28, 2018

According to Forrester’s Global Business Technographics Workforce Recontact Survey 2017 , just 30% of global information workers at healthcare providers indicated they’ve received training on how to protect workplace data, and only 38% are even aware of their company’s security policies.

Health Care 9

Health Care Forrester Policies Tactics 9

Harvard Business Review

SEPTEMBER 11, 2017

To learn more about the flexible workforce, download the June 2017 commissioned study Address Critical Skill Gaps With On-Demand Knowledge conducted by Forrester Consulting on behalf of Catalant Technologies.

Content 9

Content Katz Forrester Budgeting 9

Harvard Business Review

JULY 27, 2017

.” Today, opportunities for mobile connection are everywhere: BI Intelligence predicts that 75% of all shipped cars will be connected by 2020, and IHS Markit predicts that 130 million smart home devices will be shipped worldwide in 2017.

Strategy 9

Strategy Metrics Forrester Brand 9

Harvard Business Review

AUGUST 9, 2016

By 2017, 89 percent of marketers expect customer experience to be their primary differentiator, according to a recent Gartner study. This means there are three questions marketers should be asking: Is our brand useful to consumers at every touch point? How can we measure our usefulness? How can we be even more useful tomorrow?

Marketing 8

Marketing Content Metrics Forrester 8