Leading Blog

SEPTEMBER 2, 2019

Psychotechnology combines four areas of innovation: Personalization: Personalization is the norm in digital advertising. A survey of 4500 people in 2017 by Forrester Research found that some 36 percent of adults say they actually prefer using digital customer service—including bots—over interacting with a human.”.

Brand 276

Brand Forrester Influence Advertising 276

Chart Your Course

DECEMBER 28, 2017

Shortage of data scientists encourages innovative solution. Clark, Founder and Chief Idea and Innovation Officer at Ambient Intelligence, Inc. In a recent study, Forrester Research reported “close to 15 million new jobs will be created in the US alone over the next decade as a result of automation and smart machines.”

Trends 100

Trends Forrester Agility Emotional Intelligence 100

Harvard Business Review

JULY 27, 2017

This set into motion a cycle of innovation and transformation that has touched nearly every business in the world in some way or another. Steven Moore for HBR. Ten years ago, Apple released the first iPhone. The size and scope of the opportunities the mobile revolution has created for businesses is hard to overstate.

Strategy 8

Strategy Metrics Forrester Brand 8

Harvard Business Review

JANUARY 29, 2015

James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. As an executive, you care about this because in Forrester’s Technographics survey data, there are 7.2 This one comes to mind.). Is there any reason for them to pay attention to HoloLens?

Forrester 8

Forrester Technology Execution Automotive 8