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A Culture of Excellence: An Interview with Melissa Strait

HR Digest

Melissa Strait: When we founded Inspire in February 2018, our leadership team spent time developing a clear purpose and set of behaviors that could align our organization and our brands.? The HR Digest: What is Inspire Brands’ secret sauce for being recognized as a “Great Place to Work?”

Brand 52
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What to Do When Your Future Strategy Clashes with Your Present

Harvard Business Review

Back before the passage of the Affordable Care Act, MedStar’s leaders decided they needed a strategic plan to reimagine the company in 2020. MedStar operated nine hospitals, but realized that its long-held objective of increasing revenue and profits at those venues was unsustainable, given the outcries over runaway medical costs.

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Coca-Cola's Marketing Shifts from Impressions to Expressions

Harvard Business Review

It has changed my role as CMO at Coca-Cola, and the company's approach to consumer engagement as we work to double our business by 2020. Similarly, "linked" content is content that is linked to our brand strategies and our business objectives.

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Managing People from 5 Generations

Harvard Business Review

Meister, a founding partner of Future Workplace, a human resources consultancy and the coauthor of The 2020 Workplace. Reverse or reciprocal mentoring programs , which pair younger workers with seasoned executives to work on specific business objectives usually involving technology, are increasingly prevalent in many offices.