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6 Effective Digital Marketing Tips for Entrepreneurs To Increase Returns on Investment

Strategy Driven

Digital marketing is the future of marketing. Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. This suggests that the pandemic has urged more and more people to turn towards digital marketing. 6 Effective Digital Marketing Tips For Entrepreneurs.

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Coca-Cola's Marketing Shifts from Impressions to Expressions

Harvard Business Review

Now information flows in many directions, consumer touch points have multiplied, and the old, one-size-fits-all approach has given way to precision marketing and one-to-one communications. It has changed my role as CMO at Coca-Cola, and the company's approach to consumer engagement as we work to double our business by 2020.

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Connecting Unemployed Youth with Organizations That Need Talent

Harvard Business Review

relies on TWA to teach job readiness and life skills to teens and young adults from low-income communities while also generating proven talent pipeline and business benefits. By 2020 the company expects that 10,000 teens and young adults will have participated in TWA.

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What to Do When Your Future Strategy Clashes with Your Present

Harvard Business Review

Back before the passage of the Affordable Care Act, MedStar’s leaders decided they needed a strategic plan to reimagine the company in 2020. MedStar operated nine hospitals, but realized that its long-held objective of increasing revenue and profits at those venues was unsustainable, given the outcries over runaway medical costs.