Harvard Business Review

MARCH 29, 2013

With increasing heterogeneity in every market and global exposure just one tweet away, all brands, even local ones, must begin to think globally or suffer the consequences. Though the ad never aired in China, the use of Gere, a pro-Tibet activist, outraged Chinese consumers and caused Fiat to lose traction in the booming Chinese auto market.

Advertising 8

Advertising Glocalization Globalization Brand 8

Harvard Business Review

JULY 26, 2017

The study also found that consumers are more likely to call a business when making a high-value purchase in verticals such as auto, finance, or travel. According to the advertising and marketing advisory firm BIA/Kelsey , calls to businesses are expected to exceed 169 billion per year by 2020. Insight Center.

Hotels 8

Hotels Brand Advertising Follow-up 8

Harvard Business Review

MAY 31, 2011

On recent visits to India, we have found that "innovation" is the buzzword on everybody's lips. President Pratibha Patil has even declared 2010-2020 as India's " Decade of Innovation." Biocon is one Indian company that is adapting well to this new global reality by embracing a polycentric innovation model. Transformers.

Shaw 12

Shaw Globalization Innovation Entrepreneur 12

Harvard Business Review

JUNE 23, 2017

The stakes are high, with International Data Corporation estimating that global business investments in D&A will surpass $200 billion a year by 2020. D&A should be the pulse of the organization, incorporated into all key decisions across sales, marketing, supply chain, customer experience, and other core functions.

Organization 8

Organization How To Supply Chain Technology 8

Harvard Business Review

JULY 20, 2016

When Amazon decided to enter the Indian e-commerce market, it was clear from the outset that something would have to give. A decade into the new millennium, India, with its billion-plus people and largely untapped e-commerce market, beckoned. Amazon.com debuted as an online bookstore in 1994. and to other countries.

Business Model 8

Business Model Retail Airlines Marketing 8

Harvard Business Review

MAY 8, 2012

The company will measure carbon footprint in different operational buckets such as plug load (electricity used) and business travel, and then offset each category "like for like" (i.e., buying RECs for electricity and offsets for travel). Even so, they will collect north of $10 million, which is enough to buy offsets.

Price 12

Price P&L White Paper Energy 12

Harvard Business Review

MAY 8, 2014

Yet by rethinking the use of personal data from the ground up, entrepreneurs can mine new opportunities for experimentation and innovation. The first is to design products that shift control of personal data toward consumers (and away from data-brokers and gray markets ). This involves focusing on three goals.

Engineering 8

Engineering Information Technology Information Policies 8

Harvard Business Review

MAY 8, 2017

In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. Matthew Eyring , Chief Strategy & Innovation Officer of Vivint Inc.

Franchising 12

Franchising CEO Business Model Strategy 12

Harvard Business Review

MAY 4, 2017

On the other side of the debate, H-1B supporters argue that the program brings needed skills into the labor market, which helps firms remain innovative, productive, and competitive. on H-1B visas, boost the economy by increasing innovation, productivity, and sometimes even employment. A literature review by Yi Xue and Richard C.

Outsourcing 8

Outsourcing Engineering Skills Information Technology 8

Harvard Business Review

DECEMBER 9, 2010

She'd mentioned her business, Calidad de Vida, a group of day care centers for the elderly, and he'd peppered her with questions, explaining that he was interested not only as a doctor (he was the leading cardiothoracic surgeon at Madrid's best hospital) but also as a potential investor (he'd unloaded his stocks just before the market collapsed).

Case Study 13

Case Study Franchising Health Care Follow-up 13