Eric Jacobson

FEBRUARY 4, 2017

Fortunately, most of my career I’ve worked in effective corporate cultures. If I put together the best of each, here is what made those environments effective: • Leaders led by example on a consistent basis and were willing to roll up their sleeves, particularly during tight deadlines or challenging times. • Employees clearly understood how what they did made a difference and how their contributions made the organization more profitable and/or more effective. • The workforce included a blend of

Committee 54

Committee Long-term Education Influence 54

Eric Jacobson

FEBRUARY 10, 2017

About two years ago, Shane Atchison and Jason Burby wrote an interesting book about the principals needed for delivering true business value in digital marketing. One of the most helpful sections of the book, Does it Work? , is the list of elements they believe are the most important for building a good culture where a digital team can be flexible, work together great, and move seamlessly to new ideas and process.

Team 50

Team Proposal Books Marketing 50

Eric Jacobson

FEBRUARY 9, 2017

Stacking the Deck: How to Lead Breakthrough Change Against Any Odds , is as relevant today as it was when published two years ago. That's because the pace of change in business is just as fast as it was two years ago. Unfortunately, even when business leaders know they need to make changes at their company, many struggle with how to start making that change.

Mission Statement 50

Mission Statement Tips Metrics Audience 50

Eric Jacobson

FEBRUARY 8, 2017

Here is some great job candidate interviewing advice from Doug Chavez, Global Head of Marketing Research & Content, Kenshoo, as quoted in the book, Does it Work? "When interviewing candidates, I look beyond pure smarts, since we can filter for that.I look for the 'fire in the belly' and if the person has a curious personality and a history of curiosity in their career path.

Advice 50

Advice Globalization Content Career 50

Eric Jacobson

FEBRUARY 5, 2017

Today's leadership advice comes from the 2014 book, Decide : "Tasks that you are driven toward by Gain produce more significant positive results in your life and your business than tasks that you are driven toward by Prevent Pain." And, before you hold your next meeting at work, remember that a "Gain focused meeting will move your business forward versus a Prevent Pain meeting, which will simply keep you from falling behind.".

Advice 50

Advice Books Positioning Leadership 50

Eric Jacobson

FEBRUARY 4, 2017

You can't lead if your employees, team or followers don't trust you. Building trust takes energy, effort and constant attention to how you act. To help build trust, follow these 16 tips , recommended by author Susan H. Shearouse: Be honest Keep commitments and keep your word Avoid surprises Be consistent with your mood Be your best Demonstrate respect Listen Communicate Speak with a positive intent Admit mistakes Be willing to hear feedback Maintain confidences Get to know others Practice empath

Tips 50

Tips Energy Commitment Positioning 50

Eric Jacobson

FEBRUARY 4, 2017

"Change is disturbing when it is done to us, exhilarating when it is done by us." - Rosabeth Moss Kanter.

Management 54

Management Leadership 54