Skip Prichard
JUNE 27, 2023
We discussed this very topic, a subject close to my heart and the focus of my book, The Book of Mistakes: 9 Secrets to Creating a Successful Future Our conversation centered around the fundamental human errors that often keep us from realizing our potential. “Stories are remembered 22 times more than facts.”
Lead Change Blog
DECEMBER 7, 2017
On another flight, the pilot got on board with a book title obvious in his briefcase: “How to Fly a Plane”. Imagine a business class in which you have guest lecturers from firms such as Apple, Spanx, and IDEO all talking about how they use laughter in leadership.
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First Friday Book Synopsis
APRIL 16, 2011
Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than they were then. Aaker has earned and deserves his renown as an expert on branding. [.].
First Friday Book Synopsis
JULY 6, 2011
My first brand book, Managing Brand Equity defined brand equity and set forth its value to a firm and its customers. In his own words: “My passion is understanding brands and helping firms build brands and brand portfolios.
Tanveer Naseer
MARCH 18, 2011
link] # leadership #. Listening Is Critical in Today’s Multicultural Workplace [link] # leadership #communication # diversity #. RT @ patriciamknight : RT @ TanveerNaseer Coffee House Book Review – “Wikibrands” by Sean Moffitt & Mike Dover bit.ly/dQQ2hS Don’t do this [link] # leadership #communication #. *RT
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