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Lisa Esparza on The Road to Inclusive Excellence

HR Digest

I strive to go beyond traditional roles by actively mentoring and guiding individuals on my team. Providing opportunities for my team members to take on leadership roles and contribute towards achieving our shared goals is a cornerstone of my approach. Active listening plays a crucial role in this process.

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How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

In 2013, we created a global Social Media Center of Expertise (CoE), staffed by about 600 people in five regions from the marketing, communications, and customer care teams, with the goal of enhancing the company’s market-based decision making (part of CEO Mary Barra’s mantra of earning customers for life ). Insight Center.

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Marketers, Calculate Your Talk-Listen Ratio

Harvard Business Review

For example, a bank with millions of customers should have a higher ratio of talking to listening than a supplier of braking systems to automotive OEMs which may have less than twenty. The bigger the potential customer base, the more it can sample when listening — a benefit that does not play out when talking.

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Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business Review

It can deliver both new and historical video content, including past club matches, and the team allows fans to search for specific games using various criteria. People care about the teams they follow—and people are increasingly mobile. .” Real Madrid: winning the hearts and minds of 500 million dedicated fans.

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