Don't Anesthetize Your Colleagues with Bad Writing
Harvard Business Review
JANUARY 28, 2013
When you write e-mails, reports, letters, and other documents, here's how to keep your readers alert and responsive: Use personal pronouns skillfully. It may be convenient to refer to COGS instead of spelling out "cost of goods sold." Readers find acronyms tiresome, especially ones they're not familiar with. Use them judiciously.
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