CEO Blog

AUGUST 21, 2016

The old time advertising model is dead. In short - I love it. Partly I love it just because I love marketing. But mostly I love it because Colon understands that marketing has changed and is changing. people do not want to be interrupted. Social media, and social interaction is the new normal.

Marketing 100

Marketing Books Review Learning-by-Doing 100

CEO Blog

OCTOBER 5, 2011

And the reason advertisements are quirkier in Canada is the population is smaller (and the ad budgets) so there can be more "in" jokes. He explained the reason Canadians' tend to have a larger view of the world than Americans. You simply cannot fill 30 minutes with Canadian news so they fill it with international news".

Advertising 160

Advertising Budgeting Audience Innovation 160

CEO Blog

DECEMBER 21, 2012

I read a book by Paul Springer and Mel Carson called Pioneers of Digital - Success Stories from Leaders in Advertising, Marketing, Search and Social Media. Would not be a big deal but memories of no power for a week due to Sandy are still fresh. Of course I like success stories.

Advertising 100

Advertising Media Course Books 100

CEO Blog

SEPTEMBER 19, 2017

Option 2 - advertise on FB to get a prospect then email then call. And add in the odd email and call and it is long term persistence. 2 - Fail often, Fail fast, Fail cheap. So trying different approaches and tracking success. EG - option 1 - buy a list and email, then call. Option 3 -attend a show etc - you get the idea.

Advertorial 124

Advertorial Discount Uncertainty Advertising 124

CEO Blog

SEPTEMBER 19, 2017

Option 2 - advertise on FB to get a prospect then email then call. And add in the odd email and call and it is long term persistence. 2 - Fail often, Fail fast, Fail cheap. So trying different approaches and tracking success. EG - option 1 - buy a list and email, then call. Option 3 -attend a show etc - you get the idea.

Advertorial 100

Advertorial Discount Uncertainty Advertising 100

CEO Blog

AUGUST 11, 2016

10 - public speaking/presentations 11 - press release 12 - publish a white paper 13 - post about it on Quora 14 - Instagram 15 - Publish an article on eZine 16 - Do a flyer drop 17 - post handbills or signs 18 - advertise in papers, radio, TV, magazines etc. Enlist other bloggers. You get the idea. Spread the word.

Media 100

Media White Paper Press Release Simon 100

CEO Blog

AUGUST 2, 2015

Advertising air conditioners in the winter is an example of poor timing. This ties into the concept of Overspray in Marketing. Use a scale of 0 to 1. T - Timing of impression. When people are close to buying a product, the value of the impression goes up. Again use 0 to 1. F - Feeling of impression.

Marketing 100

Marketing Brand Advertising Productivity 100

CEO Blog

JUNE 10, 2011

Why would we advertise for our competition? Can I just get my own worms and make my own for free? You can take Worm Workshops at the Abundance foundation next to Piedmont Biofarm, or you can go to Bountiful Backyards in Durham. Because, we think the world needs to change. One way to start change is by making dirt.

Industry 124

Industry Workshop Advertising Books 124

CEO Blog

MAY 3, 2011

If you've spent thousands advertising printing logos on pens for your promotional products business and yet after analyzing your orders most of the new accounts are water bottles and travel mugs, then be ready to devote resources to what's working rather than sinking more money into promoting your losing product.

Succession 171

Succession Brainstorming Committee Self-aware 171

CEO Blog

JUNE 24, 2014

John Wannamaker is credited with saying "50% of the advertising spending is wasted - the problem is I do not know which half". 99% or even more of the advertising $ that are spent are wasted but the 1% more than pays for the advertising. The Atlantic printed an article that basically says internet advertising does not work.

Marketing 200

Marketing Advertising ROI Sports 200