Advertising Apparel Development Survey 
Harvard Business Review
APRIL 27, 2015
When Gilbane, a family-owned construction company, hired a design firm for a rebranding, the designers surveyed Gilbane’s clients and came back with an important finding: Do not discount the fact that the firm is a “family-owned” business. The companies surveyed had average sales of $3.48
Harvard Business Review
AUGUST 29, 2016
Many companies are busy mapping their customer experience and tracking customer activity across physical stores, call centers, e-commerce sites, and social media, gathering mountains of data from their own surveys, customer tracking systems, loyalty programs, and third-party providers.
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