Harvard Business Review

APRIL 27, 2015

When Gilbane, a family-owned construction company, hired a design firm for a rebranding, the designers surveyed Gilbane’s clients and came back with an important finding: Do not discount the fact that the firm is a “family-owned” business. The companies surveyed had average sales of $3.48

B2B 8

B2B Press Release Construction Brand 8

Harvard Business Review

AUGUST 29, 2016

Many companies are busy mapping their customer experience and tracking customer activity across physical stores, call centers, e-commerce sites, and social media, gathering mountains of data from their own surveys, customer tracking systems, loyalty programs, and third-party providers.

Retail 14

Retail Apparel Motivation Attrition 14

Harvard Business Review

APRIL 15, 2015

According to Nielsen, in the last three years leading national brands in grocery stores, which probably command the lion’s share of traditional “emotive” advertising dollars, grew sales 0.7%. Meanwhile, private label, or store brands, grew 8.8%.

Price 8

Price Brand Retail Apparel 8

Harvard Business Review

JANUARY 31, 2014

This might sound like good news for advertisers, save for two important caveats. survey showed that as much as 40% of time watching TV is spent on such media multitasking activities, and it’s likely that this behavior has accelerated over the past three years. So what does all this mean for advertisers? A 2011 Nielsen Co.

Advertising 9

Advertising Brand Apparel Audience 9