Advertising Apparel Operations Survey 
Harvard Business Review
APRIL 27, 2015
When Gilbane, a family-owned construction company, hired a design firm for a rebranding, the designers surveyed Gilbane’s clients and came back with an important finding: Do not discount the fact that the firm is a “family-owned” business. The companies surveyed had average sales of $3.48
Harvard Business Review
JANUARY 31, 2014
This might sound like good news for advertisers, save for two important caveats. survey showed that as much as 40% of time watching TV is spent on such media multitasking activities, and it’s likely that this behavior has accelerated over the past three years. So what does all this mean for advertisers? A 2011 Nielsen Co.
Expert insights. Personalized for you.
8 
Let's personalize your content