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How Much Does Geofencing Marketing Cost? A Helpful Guide

Strategy Driven

When someone enters this defined area, your business’s advertisement will appear on their device/smartphone. Many geofence companies charge based on CPMs. Many geofence companies charge based on CPMs. CPM stands for Cost Per 1,000 Impressions. For instance, a $14 CPM rate equates to 71.428 impressions.

CPM 66
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Why Fraudulent Ad Networks Continue to Thrive

Harvard Business Review

They had turned off one of the advertising networks that sent traffic to the site from a patchwork of websites managed by the ad network. If they did, then the lost traffic was “human” because a predictable proportion of true site visitors is expected to respond to the advertiser’s call to action. Hunting the Bots.

CPM 8