How Much Does Geofencing Marketing Cost? A Helpful Guide
Strategy Driven
MARCH 27, 2020
Many geofence companies charge based on CPMs. CPM stands for Cost Per 1,000 Impressions. For instance, a $14 CPM rate equates to 71.428 impressions. Geofencing campaigns usually charge rates between $15 to $17 CPM. For this reason, you could easily get 10 to 20 geofences out of a $1,000 Google geofencing budget.
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